10 – Learn How to Do a Conjoint Analysis Study in 1 Hour

Free Webinar: Thurs 10/28/10 – Learn How to Do a Conjoint Analysis Study in 1 Hour
Focus Groups Going Green Makes Good Business Sense
How to Use Polls as Part of Your Market Research Plan

Free Webinar: Thurs 10/28/10 – Learn How to Do a Conjoint Analysis Study in 1 Hour

Posted: 27 Oct 2010 02:38 PM PDT

Webinar Presentation

Thursday October 28^th, 2010

Ever thought about using Conjoint Analysis as part of your research strategy?

Conjoint analysis is a popular marketing research technique that marketers use to determine what features a new product should have and how it should be priced. Conjoint analysis became popular because it was a far less expensive and more flexible way to address these issues than concept testing.
Contrary to popular belief the basics of conjoint analysis are not hard to understand. Give us one hour of your time and we can show you how to conduct a conjoint analysis project.

Join Survey Analytics for this free one-hour webinar on how to effectively conduct a Conjoint Analysis project. You will learn to prioritize needs, explore pricing options, and validate your product and service concepts.

We'll answer:

1) What is Conjoint Analysis and how does it work to calculate your respondents’ trade-off decisions?

2) How can you develop Conjoint Studies that provide actionable data for new products/services?

3) How can Conjoint Studies help you predict potential market share for new product concepts? Can you simulate this?

This webinar will answer these questions and more as well as provide a forum to discuss specific challenges.

Click Here To Sign Up: https://www2.gotomeeting.com/register/928253563

About the Presenters:

With over 25 years in the market research industry, Andrew Jeavons is a frequent writer and speaker for various publications and events around the country. He has a back ground in psychology and statistics, and currently focuses on innovation within survey research.

Esther LaVielle is a Senior Account Manager at QuestionPro and Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at QuestionPro she spent 3 years as a Qualitative Project Manager at the Gilmore Research Group.

http://www.surveyanalytics.com

Focus Groups Going Green Makes Good Business Sense

Posted: 25 Oct 2010 08:49 AM PDT

The Green agenda is on the forefront of everyone's mind these days. Not only for the obvious environmental reasons of reducing energy consumption and carbon emissions, but also to reduce costs and improve company reputation. Many companies today are including a green strategy within their corporate culture and treating it as an investment into their future.

Vancouver-based Inception Market Intelligence (IMI Group) is focusing on making market research greener with their new PULSE48 reports, at a fraction of the cost of a traditional focus group. IMI Group offers over 20 years in the field of market research for companies worldwide. The purpose is to provide market research focus group type reports in an eco-friendly, cost-efficient manner.

PULSE48 software technology is identified as “precision and recall” theory which scans the internet on a prescribed topic and comes back with a collective public opinion on the topic. This is different from word recognition that most analytics utilize. Focus groups can cost over $10,000 per location where the same results can be completed for $2,000-4,000 per report.

Gathering opinions from a focus group requires time, energy, and resources. A traditional one can take weeks even months to conduct, requires multiple participants, and add to this the significant cost to a business and it can be unreachable for many small businesses. PULSE48 completes the work in a timely, energy efficient manner. The reduction in the paper trail alone will account for a greener environment within a company.

As companies implement green strategies, the focus is often to move towards online technology. The natural progression would be to move focus groups online; a focus group that has inadvertently already happened. “PULSE48 reports are more efficient than focus groups because our technology eavesdrops on public conversations on the internet ", says Robert Greene Director of Sales and Marketing for IMI Group (www.inceptionintel.com).

“The beauty is that you can track opinions and attitude and how they change over time without calling back participants, dealing with scheduling and additional costs. For companies conducting market research who have green initiatives to fill, PULSE48 is the logical choice."

Sustainability has become an integral part of many organizations and companies realize the concept of going green extends to every aspect of their business. Sustainable and eco-friendly business practices can make a company more desirable than their competition. A traditional focus group can yield hundreds of pages of research that need to be reviewed and analyzed where a PULSE48 report can provide that same information in less than 20 pages. Just as focus groups can eliminate undesirable participants, PULSE48 can rule out internet chatter, paid bloggers, and non-users. Meaning resources such as paper and energy consumption are reduced.

Finding success by implementing sustainable initiatives needs to extend to every aspect of a business. Organizations who have felt market research was beyond their reach can now have software that will scan social media sites and collect an opinion on what is said about them in a sustainable, eco-friendly manner.

About the Author: Robert Greene, from his 10 years sales and marketing experience, has authored many white papers and articles in the areas of green marketing, sales, customer service, and business development. After working in the green energy and not for profit sector, he is currently the Director of Sales and Marketing for Inception Market Intelligence. You can reach him at robert@inceptionintel.com or follow him on Twitter, @Pulse48

How to Use Polls as Part of Your Market Research Plan

Posted: 17 Oct 2010 01:01 PM PDT

Polls are an outstanding way to collect feedback and engage with your audience. Polls have become more popular for two specific attributes: first — they don’t take much time. You can read a poll and answer a poll in less than 10 seconds and that increases response rates. The second reason is that polls often have the feature of providing immediate feedback about how other people answered the same question.

How to take advantage of Polls for more traditional research

If polls are so wonderful, why don’t we see more of them — other than the political kinds?

The answer lies in the fact that a really good poll should provide valuable, actionable answers that you can do something with. And that is easier said than done.

Polls are one reason for having a research plan

Because the premise of a poll is to ask one question at a time, it becomes critical to have a research plan in place — otherwise, you’ll find yourself asking all kinds of ridiculous questions that have no purpose.

But that doesn’t mean that you can’t have fun with polls. Polls are meant to be more general in nature and even go viral, so it’s worth taking the time to brainstorm around potential questions that you can ask that are both fun and informative.

HINT: If you’ve been following the series and have used our recommendation to use crowd sourcing tools like IdeaScale, then running a few polls is the obvious next step to get some quantitative clarity around a specific topic.

Here are some ideas, samples and types of questions you can ask with polls

Which (product, site, service) is your favorite?
Which (product, site, service) do you use most often?
Why don’t you use ____________
Where do you go for information on____________
Ask psychographic questions. Draw up a series of statements and run them as a series. For example: In general I am willing to take risks (strongly agree, strongly disagree)

Polls DON’T replace good statistics

Polls are a great source of general information – but not all polls are statistically valid. If you’re simply posting a poll on your web site or letting it run viral – that sample is not truly random. It’s generally self selected and that means that you have to read that data with care.

MicroPoll is Free and Easy to Integrate

MicroPoll is a terrific tool to use because it’s easy to integrate into the rest of your research plan. Not only that, but it also has some fantastic advanced features that expand its functionality beyond simple polling.

Two of my favorite features are the viral feature that allows respondents to pass the poll on to THEIR friends or network and the feature that allows for open ended responses. This allows respondents to round out their answers.

How have YOU used polls as part of your market research plan?