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The Indian Television Academy made TV feel taller on the 31st October,'10 when the 10th ITA Awards was held at Bhavan's Cultural Ground in Andheri. The Academy celebrated the 10th year of its crowing glory, 'The ITA Awards' with rare razzle-dazzle.
The Awards, today, are regarded the most coveted stamp of merit in the medium as well as an annul festival of joy for the entire TV-fraternity in which its who's who participates along with other glitterati from the world of Films, Corporate and Public-life.
General Jury Awards
* Best Serial – Sasuraal Genda Phool (Ravi Ojha Productions)
* Best Actor Drama – Jai Sony (Sasuraal Genda Phool)
* Best Actress Drama -Surekha Sikri (Balika Vadhu)
* Best Director – Drama -Rajesh Ram Singh (Agle Janam Mohe Bitiya Hi Kijo)
* Best Serial – Comedy -FIR (Edit II Production Pvt. Ltd.)
* Best Actor – Comedy -Rohitashv Gaur (Lapataganj)
* Best Actress – Comedy -Kavita Kaushik (FIR)
* Best Thriller / Horror Serial -CID (Pradeep Upoor & BP Singh) & Powder
* Best Historical / Mythological Serial -Jhansi Ki Rani (Contiloe Entertainment Pvt. Ltd.)
* Best Actor in a Negative Role -Anupam Shyam (Man Ki Awaaz… Pratigya)
* Best Actress in a Negative Role -Meghna Malik (Na Aana is Des Lado)
* Best Actor in a Supporting Role -Ayub Khan (Uttaran)
* Best Actress in a Supporting Role -Supriya Pilgaonkar (Sasuraal genda Phool)
* Best Anchor – Talk/Chat Show -Amitabh Bachchan (Bigg Boss Season -3)
* Best Anchor – Music/Films-based Show -Shahid Kapur (Nokia 16th Anuual Star Screen Awards)
* Best Anchor – News/Current Affair Show -Rajdeep Sardesai (Ground Zero Bhopal))
* Best Anchor – Game/Quiz Show -Rajeev Khandelwal (Sach Ka Saamna)
* Best Child Artiste -Avika Gor (Balika Vadhu)
* Best Talk/Chat Show -Children's day at 7 RCR -Suhasini Haidar & Rajen Garabadu – CNN-IBN
* Best Game Show/Quiz Show -Mahindra AQ Quiz – NDTV PROFIT
* Best Reality Show -Stunt Mania
* Best Music & Film-based Show -Indian Idol -5
* Best News/Current Affairs Show -Killed in the name of Honour – Nilanjana Bose
* Best Children's Programme -Boogie Woogie
* Best Cookery Show -Khana Khazana (Sanjeev Kapoor)
* Best Interstitial/Filler -Good Times India Celebrating who we are (Richa Arora, Harisha H R, Mayukh Hazarika )
* Best Lifestyle Show -Style Alert
* Best Mini Series -Secret Lives (Season 2) (Secret Lives – NDTV 24X7)
* Best Television -PAKA Awards (Miditech Pvt. Ltd.)
* Best Travel-based Show -Ten Things to do before you say bye (NDTV GOOD TIMES TRAVEL TEAM)
* Best TV Documentary – Village of Widows (Ashoke Pandit)
Jury Technical Awards
* Best Title Music/Song Track -Shankar, Ehsaan & Loy (Rang Badalti Odhani)
* Best Singer -Shankar Mahadevan (Rang Badalati Odhani)
* Best Art Direction -Samir Chanda (Bigg Boss Season -3)
* Best Audiography -Suhas Rane (Balika Vadhu)
* Best Costumes -Winnie Malhotra & Neelu Shroff (Balika Vadhu)
* Best Dialogues -Usha Dixit (Balika Vadhu)
* Best Editing -Inside : Mumbai Terror Attacks (Sanjeev Nag)
* Best Lyricist -Subrat Sinha (Star Parivar Awards)
* Best Teleplay -Rajesh Dubey, Purnendu Shekhar & Gajra Kottary (Balika Vadhu)
* Best Videography -Nigam Bomzan (Seven)
* Best Visual Effects -Aahat (Sujit Pattnaik & Tanmoy Ghosh)
Popular Awards
* Best Serial – Drama -Man Ki Awaaz.. Pratigya
* Best Actor – Drama -Sushant Singh Rajput (Pavitra Risshta)
* Best Actress – Drama -Rashmi Desai (Uttaran)
* Best Serial – Comedy -Taarak Mehta Ka Ooltah Chashmah
* GR8! FACE OF YEAR (2010) {MALE} -Harshad Chopda
* GR8! FACE OF YEAR (2010) {FEMALE} -Ankita Lokhande
* Best Entertainment Channel -Star Plus
* Best Hindi News Channel -Aaj Tak
* Best English News Channel -CNN-IBN
* Best Fashion & Lifestyle Channel -Zoom Entertainment Network
* Best Business News Channel -CNBC TV 18
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