19 new stories on The Next Web today | |
- [TNW Mobile] HTC posts overview videos of HD7, Mozart and Trophy handsets
- [TNW Location] Did Foursquare just add a real-time activity stream to its iPhone app?
- [TNW United States] Confirmed: iPad on sale at Walmart this Friday
- [TNW Asia] Acer dual boot Windows 7 and Android 2.1 netbook for $400
- [TNW Shareables] Steve Ballmer Sings French National Anthem
- [TNW Australia] Freelancer.com launches new strategy, starts with getting big Down Under
- [TNW Apps] Gramcentral Aggregates And Displays Instagram Pics
- [TNW Apps] Mozilla Labs Launching Prospector To Improve Search In Firefox
- [TNW Shareables] I’ve been ROBBED.
- [TNW Apps] Yahoo Messenger with video and voice calling hits the Apple App Store
- [TNW United States] HP: Our New CEO Is Clean, Hurd Was A Liar
- [TNW Apps] EmailOracle: If AdBlock didn’t exist, then this plugin would let you track your sent email
- [TNW Location] Whrrl Spins Onto Android
- [TNW Location] Foursquare Has A Symbian App…Yay?
- [TNW Apple] TNW Apple Review: The New Apple TV
- [TNW Apple] There’s an app for…oh wait, apparently there’s an Apple trademark for that.
- [TNW Mobile] Nokia C7 Unboxing And First Look
- [TNW United States] Local Newspapers Are Dead Men Walking
- [TNW UK] “UK Netflix” LoveFilm tight-lipped over Playstation 3 streaming video deal
- [TNW Microsoft] The New Windows Phone Ad. Genius?
| [TNW Mobile] HTC posts overview videos of HD7, Mozart and Trophy handsets Posted: 12 Oct 2010 01:50 AM PDT
The three devices are built with different users in mind but share very similar hardware specifications. Take a look at the videos below, which device would suit you the best? HTC HD7HTC MozartHTC Trophy[Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| [TNW Location] Did Foursquare just add a real-time activity stream to its iPhone app? Posted: 11 Oct 2010 11:25 PM PDT After rolling out version 2.0 of its iOS app only a couple of weeks ago, Foursquare updated the app to version 2.1 today, with a very curious changelog update:
Now that is some interesting – though certainly oblique - stuff, especially these two parts: “a running count of the fresh check-ins” and “extended support for external applications linking to pages inside foursquare.” So what do these mean? Well, the first part would seem to be a beginning of a mobile-based real-time activity stream for Foursquare. Is there really any other way to look at it? That is, if it works the way we think it will work…we just kept the Friends tab open for about 15 minutes after we updated, and well, nothing noticeably happened. Two friends checked in during that time (even with 200 friends, but yeah, it’s Monday night), but we’re not sure if we received a “ping” or not, but we’re guessing that “ping” in this sense just means “friend check-in”. At any rate, we were expecting to see a big red number and/or a self-refreshing check-in stream, but neither seems to be the case – again, unless we’re missing something. But none of that matters – what matters is the intent. If Foursquare is intending to launch real-time friend check-in streams starting with the iPhone app, that could be an interesting development. In third party apps like Hootsuite and Tweetdeck, it’s certainly easy to follow the stream of what your friends are doing, but on the mobile interface this generally requires a lot of refreshing and/or paying attention to notifications. Well, if we’re reading that sentence above correctly, this could be a Foursquare’s answer to this on the mobile. Or maybe not. It would seem to us that unless you have a few thousand friends (in a walking-centric city especially) staring at your iPhone might not be all that productive. Or maybe it would. Regarding the “external applications linking to pages inside Foursquare” – could this have something to do with the “Add to my Foursquare” button or is this just an enhancement for third-party apps using the Foursquare API? We’ll send Foursquare email asking for comment on this post to see if we can clarify both points. [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| [TNW United States] Confirmed: iPad on sale at Walmart this Friday Posted: 11 Oct 2010 09:21 PM PDT
The world’s largest retailer will then expand sales of the “magical” iPad to 2,300 US stores by mid-November, i.e. before Black Friday and the holiday rush. Walmart will set up dedicated areas to sell the iPad (we’re guessing in a similar manner to Best Buy, which has had the iPad since April) and will sell the tablet for the same prices as Apple sells them in their stores. Buyers will be able to order/purchase on Walmart.com, though the iPads will have to be picked up in-store. Just one more sign that this holiday season, the most popular tech gifts will be in tablet form – whether the iPad, Kindle, Samsung Galaxy Tab, Nook, or other flat and thin devices. Oh, and can you just imagine what the iPad in 2,300 Walmarts will do for Apple’s next quarter and beyond?Electronista [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| [TNW Asia] Acer dual boot Windows 7 and Android 2.1 netbook for $400 Posted: 11 Oct 2010 09:00 PM PDT The new 10.1 inch Acer Aspire One Happy netbook, which comes in four neon colors, will be sold in the UK for 250 pounds ($400) and get this – dual boots to either Windows 7 or Android 2.1. Yep, Android on a netbook. The netbook comes in Candy Pink, Lavender Purple, Lime Green and Hawaii Blue and features:
So nothing extraordinary there. The almost toy-like colors and form factor plus the option of running Android (though there is no mention of a touchscreen, so it would be somewhat limited Android), however, should make these stand out on the shelves. We’d say that it’ll be a hit with the kids, but as it is priced on the upper-end of the netbook prices scale, it could be more of a hit for Android loving adults. No word on whether these will be available in the US or other countries soon, but Acer has reportedly said it will start including Android as an option in other dual core netbooks as well. Interesting combination of playfulness and geekiness – it’ll be interesting to see how they do. One thing is for sure though, these will fit right in with our Geek Style series.Pocket Lint, Tech Radar [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| [TNW Shareables] Steve Ballmer Sings French National Anthem Posted: 11 Oct 2010 05:22 PM PDT Couldn’t resist posting this. Steve Ballmer doing his best to sing a national anthem we can only assume he doesn’t know the words to. Eventually he gives up and does his best to kill time by laughing out loud. Very amusing. The event was a Windows Phone 7 application competition organized at Microsoft european headquarters in Paris on October 7 2010. (H/T to Loic) [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| [TNW Australia] Freelancer.com launches new strategy, starts with getting big Down Under Posted: 11 Oct 2010 04:09 PM PDT
Along with the new site have come new features that will make it easier for local businesses to use Freelancer including the all important ability to invoice in Australian dollars and pay easily by direct deposit. In addition to that the team is providing local marketing, local support and a whole heap of local features which they’ll be rolling out in the near future. In what appears to be a new strategic direction for Freelancer, the Australian site (and the New Zealand site that also launched) is the first geographically specific version of the online marketplace that the team has launched. Matt Barrie, CEO of Freelancer, was particularly excited about the Australian launch:
As for reasons why they decided to create an Australian version of the site after having such success with a broader international version, Barrie said there were many factors, other than the fact that Freelancer is 100% Australian owned, that made Australia such an attractive first market for their new strategy:
And as to whether or not they would continue to rollout geographically specific versions of the site in other countries, Barrie said:
One interesting thing to note is that while the site is geographically specific in name, the content itself is not filtered only for that market according to Barrie:
You would think that over time there would be ways to make the supporting content on the site more geographically specific and also new tools to make it easier to filter local projects and content. For now though, it's understandable that the company won't be filtering projects by geography by default lest they lose the scale that provides the benefit to both parties in outsourcing marketplaces. [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| [TNW Apps] Gramcentral Aggregates And Displays Instagram Pics Posted: 11 Oct 2010 03:50 PM PDT +2 for dead simple, “why didn’t I think of that?” browser-based apps. Last night we brought you the brilliant Tumbl.in and today we’re bringing you the equally brilliant Gramcentral, which is a pretty little browser app that aggregates and displays recent Instagram photos. If you haven’t tried out Instagram yet, it was released last week and is already a popular app for taking quick snapshots on iOS devices. As you can see below, the app’s creator (Juan Sanchez) made a very clever little design decision: it shows the Instagram pics as polaroids hung up on a line to dry. Mouse over any of the pics, and you get the pic title, author and a Facebook Like button to share (obviously, a tweet button as well would be ideal, but we’re not complaining). Also, type in any Flickr username that is associated with an Instagram account, and you can see just that user’s photos. Dead simple app, and dead gorgeous too. [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| [TNW Apps] Mozilla Labs Launching Prospector To Improve Search In Firefox Posted: 11 Oct 2010 03:34 PM PDT
It must be noted that the deep integration of Google into Chrome is perhaps pushing the forces behind Firefox into rethinking the way that the browser handles user search queries. Prospector will focus on three areas of the Firefox experience: “websites you have visited, tabs you are currently viewing, and pages you haven't visited yet.” Experiments that are part of Prospector will analyze user actions to help Firefox “better streamline [...] search behavior and help you get what you want even faster.”
Details are slightly vague as to just what Prospector will do at this time, which is assuredly due to the youth of the project, but Mozilla Labs is working to ensure that it is simple to opt into. The ‘lightweight prototypes’ that will comprise the project will not require a browser restart, allowing them to be adopted by enough users to hit scale and return useful information. Do note that some of the add-ons will send your personal information to Mozilla Labs, so play safe. Expect to hear more about the project as time goes on.Mozilla Labs, Image Credit [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| [TNW Shareables] I’ve been ROBBED. Posted: 11 Oct 2010 03:33 PM PDT Check out this new painting I just bou…Wha? Wait a minute. There’s been a robbery! [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| [TNW Apps] Yahoo Messenger with video and voice calling hits the Apple App Store Posted: 11 Oct 2010 03:15 PM PDT
In version 2.0, Yahoo has also upgraded the app for iOS 4.1 and can run in the background of the iPhone/iPod Touch. Yahoo recommends that video calling be done over WiFi. Also there are “low cost voice calls” that allow Yahoo! Voice Phone Out subscribers in the US, France, Germany, Spain and Singapore to call land lines and mobile phones. Features that have carried over to the new app include IM of course, plus SMS messages, notifications and Windows Live Messenger contact integration. So, is there any real chance that this could be a FaceTime competitor? Well, a lot of that will probably depend on the quality of the video calling (a few of the early reviews on the App Store page seem to indicate that it is good), and frankly, whether or not the iPod Touch 4G is supported. If either the video quality isn’t good and/or the iPod Touch 4G isn’t supported, then this app has no chance to be a FaceTime competitor. However, if the quality is good and the iPod Touch 4G is supported (perhaps in the next update?) then there is an outside chance of this app becoming a hit – there are still many millions of people out there that use Yahoo Messenger daily, and the app has been pretty successful already if the 165967 ratings on the App Store – at 4 stars overall and 3.5 stars from 21 ratings for this version at the time of writing – are any indication (which of course they are). So we’ll certainly be looking forward to hearing your reviews in the comments. Oh, and the other reason that this app could end not being a competitor: Skype could get around to having video chat as well, and that would probably be a bit of a death blow to Yahoo Messenger’s attempt to take on FaceTime. Here’s some more screenshots of the app from the App Store page: [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| [TNW United States] HP: Our New CEO Is Clean, Hurd Was A Liar Posted: 11 Oct 2010 03:09 PM PDT
In a letter to the New York Times, HP’s incoming chairman Ray Lane took a hard line against innuendo that Apotheker had been involved with past misconduct at SAP. The company, looking to clear the air around their new leader said that there was no evidence that Apotheker had behaved unethically. That is the opposite of what HP had to say about the disgraced (and now co-president of Oracle) Mr. Hurd. Lane stated that he lied multiple times to the HP board as they were conducting an internal investigation into allegations of misconduct that would eventually lead to his exit from the company.
HP is not taking anything sitting down, and is instead opting to meet controversy and complaint head on. For a company that has made so much progress in recent years, they seem determined to not let the wheels fall off due to squabbling and rumors. Following such a public CEO change under murky circumstances, HP is using sunlight and communication to clear their own decks. Good on them for it.Reuters [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| Posted: 11 Oct 2010 12:56 PM PDT |
| [TNW Location] Whrrl Spins Onto Android Posted: 11 Oct 2010 12:53 PM PDT
“We've been hearing from our community for months about how bad they've wanted an Android app,” says Whrrl on its blog today, and for certain, Whrrl has been conspisiously missing from the pantheon of Android check-in apps for awhile now. But now it’s here, and here are its main points:
One thing that would seem to set Whrrl apart a bit from other check-in services on Android, is that the new app has a dedicated Android homescreen widget as well, that:
We recently talked with Pelago’s (the company behind Whrrl) CEO, Jeff Holden, who told us that, “I don’t think there is really anything like Whrrl Societies. We’re crossing 400,000 users on the iPhone app [and] we plan to go international.” Below is a video intro to the app, and you can download the Android app in the Android Market now: [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| [TNW Location] Foursquare Has A Symbian App…Yay? Posted: 11 Oct 2010 12:22 PM PDT Foursquare apparently quietly rolled out its Symbian app a few weeks ago, and according to a blog post today, the app has, “seen a tremendous response – it’s shot up the ranks of the Ovi store…” Ok, so…yay? We know that Symbian is still used widely around the world, and Nokia sells more handsets than anybody, but as excited as Foursquare sounds in its blog post, and as excited as Nokia almost certainly is, it certainly is telling that the title of Foursquare’s blog post today was “foursquare for Symbian is finally here”, like even they are kind of surprised. That said, there is one kind of cool thing about the app that Foursquare shared – on Symbian, users can have a homescreen widget that shows “an always-present snapshot of your friends’ recent check-ins” which sounds like a nice touch, and sounds like it would make a pretty cool Android widget as well. Right, Android, the OS we’d love to see Nokia adopt, but that they’ll probably never do. So Symbian users rejoice, and check-in at your leisure, you gazillions of Symbian users you.Foursquare Blog [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| [TNW Apple] TNW Apple Review: The New Apple TV Posted: 11 Oct 2010 10:56 AM PDT
Apple TV is a polarizing device, as the release of most Apple products seem to be, with Apple TV experiencing popularity on the day it was announced, but also showing to be a device some have been less than thrilled about. The reasoning behind the polarity of Apple TV can be attributed to what it lacks (more on that later), the pending arrival of Google TV and its features, and a general disdain for all things Apple by some. With that, we begin our look at Apple TV, its features, what we like, what we don't like, culminating with our conclusion. FeaturesCompared to the original version of Apple TV, the new version is 80 percent smaller, weighs .6 pounds, is less than an inch in height, and measures less than 4 inches in width. Apple TV features Apple's A4 processor, the same processor used in iPhone 4 and the iPad, ports for HDMI, Optical audio and 10/100BASE-T Ethernet cables, a built-in 6-watt universal power supply, and WiFi capabilities (802.11a/b/g/n). Other features of Apple TV include; instant HD movie rentals, Apple TV only supports 720p resolution rather than 1080p, (resolution is not a real issue when it comes to streaming video, so put aside the 720p concerns) instant HD TV rentals (except for those in Canada according to reports), Netflix, YouTube, MobileMe, and Flickr compatibility. In UseThe device itself is small, silent, and easy to set up. Unless one needs to connect Apple TV directly to a router, the built-in 802.11n Wi-Fi requires entry of your network information, and once connected to an HDMI compatible TV, you are up and running. From that point on, the device is constantly in standby mode, featuring no On/Off function, resulting in the device using less than a watt of power. The television I connected Apple TV to? A Philips 42-inch HD Integrated Flat Panel Plasma TV. Not top of the line, but a good TV none the less. Streaming 720p content through Apple TV was impressive with respect to quality, and there was no noticeable difference between using a PS3 to stream Netflix content and using Apple TV. The sound quality Apple TV provides is also to be commended. Sound quality is excellent, standard stereo is rich, while 5.1 was as crisp as one can imagine. One downside to the device is the use of infared technology in lieu of bluetooth, to connect Apple TV with the included remote, meaning control of the device is limited to line-of-sight connectivity. Use of bluetooth would allow one to control Apple TV without the need for line-of-sight connectivity. That said, including bluetooth in the device itself, compatible accompanying remote, would have made for a more expensive device and an easier to control device. Despite lack of bluetooth and inclusion of infared, the new remote is compact, pleasing to the eye, easy to use (featuring only menu, return, and play/pause buttons, with navigation controls through a directional click wheel) and looks completely different from the previous version of the Apple TV remote. Another method of controlling Apple TV for those with an iPhone, iPad, and/or iPod touch is the recently updated Remote app (the iPhone version of the Remote app pictured below) which allows one to control Apple TV through a touch surface and virtual buttons. One can also connect multiple laptops and/or home computers on a home network to stream content to Apple TV, providing quick access to video, photos, and music stored on your Mac or PC. Once you the settings are configured for home sharing on both your computer and Apple TV, accessing content from your Mac or PC is dead simple. It must be noted that to access one’s iTunes library through Apple TV requires the user’s Mac or PC connected via home sharing to be turned on for Apple TV to pull up your library of content. ContentApple has shunned downloaded content in favor of streaming, rented content. Movies and individual TV episodes can be rented and streamed to Apple TV from iTunes. Movies can be streamed in 720p HD with Dolby Digital 5.1 surround sound, and will run one $4.99 for new titles, $3.99 for older titles, or rented in standard definition at $3.99 for new titles and and $2.99 for older titles. One thing early adopters of the device will notice at present is the dearth of TV episodes for rent. Currently only ABC, Disney, BBC, and FOX offer series for rent, so hopefully your favorite program(s) are on one of those networks. Episodes can be streamed in 720 HD, with 5.1 surround if applicable, or in standard definition for $0.99 per episode. New episodes of a series currently airing on cable or satellite can be rented for 24 hours after the original air date, again, for $0.99. Another method of viewing content is through Netflix. With a $9-per-month subscription, one can can stream an unlimited amount of video content from Netflix to Apple TV. The user interface is pleasing to the eye, featuring access to your Instant Queue, the ability to search and browse categories like “New Arrivals,” “Movie Genres,” and more. That said, while the addition of accessing Netflix content through Apple TV is nice, if one has a Wii, Playstation 3, select HDTVs and/or Blu-ray players, it's not a mind-blowing feature. Not to be forgotten, one can also access content from YouTube, MobileMe, and Flickr through Apple TV. ConclusionWhat I Liked:
What I Didn't Like:
The new version of Apple TV is priced very low, $99, making it a device with a price point that nearly anyone can afford, or easily save up for, in order to bring iTunes content, Netflix and more to one's home TV. Compared to more expensive options like a Blu-ray player, Playstation 3, Wii, or one of the other aforementioned devices, Apple TV is affordable. Further, the device is so small that it fits anywhere and doesn't require a massive home entertainment system renovation to accommodate it. For those seeking an inexpensive, easy-to-use, device with access to a fair amount of content, the new Apple TV is certainly worth your consideration.Image Credit : Digital Trends [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| [TNW Apple] There’s an app for…oh wait, apparently there’s an Apple trademark for that. Posted: 11 Oct 2010 10:41 AM PDT Back in 2009, Apple realized that far too many of us were stealing their “there’s an app for that” line and started the process. Today, that process is official. According to TUAW, Apple has secured the trademark for the phrase. So, if you’re thinking of using that line for “retail store services featuring computer software provided via the Internet and other computer and electronic communication networks; retail store services featuring computer software for use on handheld mobile digital electronic devices and other consumer electronics”, you’d be best served to think again. Chances are, Steve won’t come knocking on your door himself, but his lawyers might. [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| [TNW Mobile] Nokia C7 Unboxing And First Look Posted: 11 Oct 2010 10:35 AM PDT
The Nokia C7 was unveiled at Nokia World last month, a smaller handset than the flagship N8 but a device that looks a lot sleeker and feels a lot more natural in the hand. The C7 is Nokia’s second device to ship that runs the Symbian^3 mobile operating system, is crafted from stainless steel and features a 3.5-inch OLED display, an 8MP camera which can capture HD video and 8GB of onboard storage. Check out the gallery below for a first look at the Nokia C7, we will be putting the phone through its paces over the next few days before lavishing you with a full in-depth review. [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| [TNW United States] Local Newspapers Are Dead Men Walking Posted: 11 Oct 2010 10:29 AM PDT
While those mediums are seeing large gains, inducing cries of joy it must be assumed, local papers are not recovering. Year over year (YOY) advertising growth for the first 6 months of 2010 versus the first six months of 2009 was a paltry 0.2% for local newspapers, leaving them nearly unchanged after exiting a recession. Add in general circulation weakness and the full picture forms. While it can be said that growing 0.2% YOY is to be commended as growth at all, it should be noted that national newspapers in the US grew their ad income by 10.8% in the same time frame. If you can’t beat the national papers, many of whom are up to their elbows in debt, you are not doing well. As I noted earlier, online pressure is especially difficult for local papers. In discussing AOL’s Patch, a series of hyper local blogs:
Assuming that ad revenue remains flat and poor, local papers are going to give up the ghost to companies like AOL who are on the move even faster than expected. The numbers are in: local papers are over.Image Credit, AdAge [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| [TNW UK] “UK Netflix” LoveFilm tight-lipped over Playstation 3 streaming video deal Posted: 11 Oct 2010 10:28 AM PDT
The video was quickly pulled, suggesting that it had been published early. When we approached LoveFilm for comment they were as vague as can be, simply stating “We will be in touch as and when we have any announcements”. Read into that what you will, but according to MCV who saw the video before it disappeared, the service will arrive next month, offering on-demand streaming and allowing members to manage their movie and game rental lists. LoveFilm, which announced streaming to Internet connected Samsung TVs in May, is available in the UK, Sweden, Norway, Denmark and Germany. Sony already offers BBC iPlayer streaming for PlayStation 3 users in the UK, and it was recently rumoured that competing broadcaster Channel 4 would get its own streaming catch-up service added soon, although no official announcement has been made.Image source [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
| [TNW Microsoft] The New Windows Phone Ad. Genius? Posted: 11 Oct 2010 09:56 AM PDT By now you might have seen the new Windows Phone Ad, if you haven’t, watch: My first impression was “fantastic, finally an ad Microsoft should be proud of.” It wasn’t minutes later that I received a Skype ping from Boris asking whether I’d watched it, I said I had. I could instinctively tell that he wasn’t impressed, I was right, but completely disagreed. Here’s why. Watching the ad for the first time we’re not presented with a logo or branding or anything that would usually give away what the ad was going to be about. Instead, we’re shown a series of scenes with people holding a number of different phones (no telling what phone) in memorable life situations but all distracted by their phone. Still, the ad seems baffling but irrespective…we’re kept glued. Finally, after a dozen or so of these scenes, the catch phrase “It’s time for a phone to save us from our phones” makes an entrance - never before have I heard a more timely phrase. If there’s anything we need today, it’s a phone that makes life more about living and if that’s what Microsoft is selling, then I’m sold. Finally, the words “in and out, and back to life.” appear and the ad ends with “be here now.” If an ad is intended to sell an experience, then this particular ad is a success. It reiterates that a phone shouldn’t be about being glued to a screen but rather as a support to make life more about living. Yes, cliche’d, but timely and important. Boris’ points are that you can’t tell what phone is being held throughout the ad, but that’s almost irrelevant to me. Microsoft is hardly going to splatter iPhone, Nokia and Android handsets across the screen. He then mentions that there’s far too many people happily enjoying these phones their supposedly addicted to and you know what, he may have a point there. Microsoft probably should have considered less of the smiles. Still, it should be clear to anyone that grasping a phone instead of experiencing the joys of life is wrong. In Boris’ rebuttal he says “Sure, at the end of the spot they say this phone is going to save us from phones. But in what way?” I’ll explain. One of WP7′s major selling points is the amount of dynamic content displayed on the home screen and its tiles – something the iPhone just doesn’t have. So being able to check your upcoming appointments without unlocking the phone. Being able to see your friends latest status updates and photos without having to open specific applications – there’s value and speed there. Whether the Windows 7 Phone will actually help us “be here now”, time will tell. My gut feeling is that it’s just a marketing gimmick but as far as marketing gimmicks go, it’s the best I’ve seen from Microsoft in some time. Still need convincing life is about living? Watch this. And if you’re looking for a round up of today’s windows 7 launch, read it here. [Notice: this is the RSS feed for ALL stories from across The Next Web - that means a lot of stories every day - for just our top stories, subscribe to our Top Stories RSS feed here.] |
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