Wednesday, October 13, 2010

19 new stories on The Next Web today

19 new stories on The Next Web today

Link to The Next Web

Bit.ly Now Lets You Add QR Codes To Links In Seconds [TNW Social Media]

Posted: 13 Oct 2010 03:52 AM PDT

The popular link shortening service Bit.ly (which has billions of clicks on its links per month) has just announced that it will allow users to shorten links and automatically turn those links in to QR codes which will lead back to the original link. This is a fantastic use of technology and I can already see tons of uses for this and it really shows that QR codes are going to become more and more popular and widely embraced. All you have to do to add a QR code to your URL is change the end of the bit.ly link to .qr and it generates a QR code automatically. The image on the left is one I generated in a matter of seconds

How Does It Work And What Is The Future?

You’ll have to download an app to your phone but there are plenty available in app stores and once you snap this QR code it will take you to the link of your choice which in the case above is here http://bit.ly/ai8t4Q.qr. QR codes are a great way for marketers and brands around the world to interact in an engaging way with customers and they can be added to tons of real world locations that encourage users to visit websites. They could appear on packaging, front doors, restaurants or vans and what bit.ly have done here is make it even easier for users to generate their own QR code by simply adding two letters to URLs and with billions of those already being shortened every month this could really be a huge push forward for the QR code industry.



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Official: “UK Netflix” LoveFilm is coming to Playstation 3 [TNW UK]

Posted: 13 Oct 2010 03:44 AM PDT

What we knew two days ago when a video leaked out early has just been made official. LoveFilm will be coming to Sony Playstation 3 users in the UK as well as other European territories.

The streaming movie and TV service is already available on some of Sony’s Bravia TV range which shares the same XMB (cross-media bar) interface as the PS3, so the move is little surprise.

LoveFilm says:

“Members will be able to scroll through titles on the page, also search through categories including 'Pick of the Week', 'Most Watched' and 'Highest Rated', view ratings and search through the LOVEFiLM instant offering by title, actor and genre. LOVEFiLM will offer any PS3 users who are not already LOVEFiLM subscribers, exclusive incentives to join the service, including free trials.”

More details (and the previously leaked video) can be found on LoveFilm’s site here, although there’s no detail as to when the service goes live, or whether LoveFilm users outside the UK will get the service too – we’ll clarify those points and update this post.

UPDATE: LoveFilm tells use that the service will arrive in November and will be rolling out “In as many territories as we can, as soon as we can.” LoveFilme currently operates in the UK, Sweden, Norway, Denmark and Germany



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My Friend Is… [TNW Shareables]

Posted: 13 Oct 2010 03:07 AM PDT



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Tweetdeck details its Android users, highlights “extreme fragmentation” of the OS [TNW Mobile]

Posted: 13 Oct 2010 02:34 AM PDT

When mobile manufacturers or carriers are slow to release statistics on its userbase, sometimes the job is unofficially pushed into the hands of application developers, who can provide a quick and detailed analysis of the different types of mobile users interacting with their apps all over the world.

As you might have known, Tweetdeck (the popular Twitter application available on the desktop and mobile devices) recently released the Beta version of its Android client (check out our thoughts on it here), finally giving Android users a taste of what iPhone owners had access to for months previous.

During the beta testing period (which is closing soon), Tweetdeck analysed the handsets and the different firmwares on the 36,427 active beta testers Android smartphones, collating a very interesting set of statistics in the process.

Tweetdeck’s detailed its findings in a blog post, highlighting the extreme fragmentation of the Android OS, the massive number of custom ROM’s and weird phone names that cropped up in its reports. Tweetdeck doesn’t mind, anyone using its app is considered a bonus for them, just take a look at the following graphs and see with your own eyes the sheer number of customisations present in the Android ecosystem.

Users By Phone

(Click for bigger).

Users By OS Version



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Rumor: Android Gingerbread SDK Coming Next Week? [TNW Mobile]

Posted: 13 Oct 2010 01:22 AM PDT

Been waiting for the chance to see what the next big update to the Android operating system has in store? If sources close to the Android development core are to be believed, the SDK for the next Android OS could be launching as soon as next week, allowing developers to get an idea of what Google have planned for its mobile software.

Android Police were tipped to the release news but couldn’t clarify whether the firmware revision would be 2.5 or 3.0. The release of the SDK will provide developers and Android enthusiasts with an emulator, showing exactly what the Gingerbread release will look like and how it will perform.

Google released the SDK for Android 1.0 in the fall of 2008, Android 2.0 in the fall of 2009 and Android 3.0? It’s about that time.

Make no mistake, this is a rumor, Google has a strict policy on not “commenting on rumor or speculation”. Sit tight, this rumor might just have legs.



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OS X Sync Support For Windows Phone 7 Coming Soon [TNW Microsoft]

Posted: 12 Oct 2010 11:01 PM PDT

Doesn't look like Microsoft plans to bring Zune to the Mac but like the KIN, Windows Phone 7 will sync with the Macs.

The confirmation came via a tweet and it is safe assume users will be able to sync photographs and probably their music. Microsoft UK's head of consumer marketing for Windows Phone made the tweet which has now been deleted.  Neowin was quick enough to grab a screenshot:

Neowin



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A panic in the US as Texas considers new hosted website sales taxes. [TNW United States]

Posted: 12 Oct 2010 06:11 PM PDT

A few days ago, a post started circulating the Internet that struck fear into the hearts of many. According to the article, many goods and services sold via a website hosted in Texas would now be subject to sales tax.

It’s understandable that this can cause a fair amount of confusion, given the various definitions of goods versus services. Traditionally speaking, there has never been a sales tax placed on services, but state and local governments have done their best to blur the lines that define a service in order to add more taxation.

The issue at hand, however, throws caution to the wind of definitions and aims straight for businesses that host their websites within the Texas borders.

The new rule states that if you use a server that is housed in the state of Texas, you have Texas nexus for sales tax.That means you must collect and pay sales tax from any taxable sales made to customers within the state of Texas.

Now you might be asking yourself why it matters. The answer to that question is that many of the major hosting companies have homes within Texas. Rackspace, in fact, hosts a large percentage of the websites for the Fortune 500 companies from its Texas datacenters.

Here’s the problem – apparently the author of the post has a flair for the dramatic, and not for research. This was, immediately, one of those situations where we knew that something wasn’t quite right, so we dug in to find any information that we could.

First, the post hit HackerNews. On HN, the comments began to fly that broke down the issues at hand. There are simply too many holes in the rules, as they are presently written, for them to ever be implemented. As one commenter questions:

I wonder how they are defining ‘servers located in TX’?

* Would a database server located in TX but web pages served to customers from California be ok?

* What about servers in California but you use Akamai for CDN and you serve most TX customers via an Akamai edge-cache in TX

Considering that the HackerNews post specifically called out Rackspace, Hostgator and Linode, I decided to reach out to all three hosting providers to get their aspect on things. Of the three, I received an immediate reply via Twitter from Rob La Gesse, a “Chief Disruption Officer” for Rackspace.

La Gesse, in a candid email and phone conversation, explained to me the inner workings of what is happening in Texas. Though Rackspace has not formulated an official response to the matter (they are planning to do just that, tomorrow, and we will let you know what is said), La Gesse did state this emphatically:

We are optimistic that this will not affect us or our customers, though we are anxious for the Comptroller to provide additional clarity on the issues.

La Gesse went on to tell me that Rackspace has been in close contact with the Texas Comptroller’s office after initially hearing of the proposed rules through some of Rackspace’s own customers. Understandably concerned, Rackspace went to work figuring out exactly what the intent of the rules was and how it would affect those who fell underneath them.

On the outside, the rules are indeed very strict and offer little protection for businesses who are using Texas-based servers to host their content. However, La Gesse tells me that even Texas wasn’t necessarily certain of the wide-reaching problems that the rules could cause. Once the Comptroller’s office was made aware of the potential issues, the tone changed almost immediately.

La Gesse believes that Texas has “no intent to charge taxes for 3rd-party services [such as web hosting]“, and is likely to change or clarify the rules to reflect this long before they’re ever enforced. In fact, the Rackspace Blog states the same:

The Comptroller's Office has indicated that the language was not intended to be construed as so broad as to extend nexus to anyone using a server in Texas.

So my question to Diane Kennedy ultimately comes down to one of due diligence. Instead of inciting panic among the masses (as can happen easily when a post gets the attention of an audience such as HackerNews or The Next Web), why not spend some time doing homework? Do people need to be aware of and concerned with these rules? Absolutely. But there is no use in claiming that the sky is falling long before the first rumble hits.

As I stated previously, we’re in close contact with Rackspace (though still awaiting a reply from Hostgator and Linode) and we will let you know what we find out as soon as we find it. In the mean time, carry on, there is apparently nothing to see here.



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Microsoft and Alibaba launch search engine “Etao” in China [TNW Asia]

Posted: 12 Oct 2010 05:18 PM PDT

This could turn out to be enormous news – Microsoft and Alibaba, which is one of the largest online properties in China and is 40% owned by Yahoo!, have joined forces to launch a Chinese language search engine called Etao.

According the Wall Street Journal, the new search engine launched on Saturday in a public beta, but with all of the buzz/censorship news about Liu Xiaobo winning the Nobel Peace Prize over the weekend, however, we’re not too surprised this missed most people’s radar.

While Microsoft already has already been been testing a Chinese version of Bing (and “bing” by the way is directly translatable into Chinese – one translation is “round bread”), it doesn’t have much traction at this point in a market that is still in convultions over Google’s quasi-exit earlier this year, with already at the time market leader Baidu left standing all alone at the top of the hill.

The new search engine is reportedly going to be mainly focused on Alibaba’s Taobao site (the eBay of China) at least at first, and it is unclear right now exactly what search technology is behind the site, as it could be Bing, Yahoo Search and/or Sohu’s Sogu search tech, which Alibaba has agreed to purchase a stake in. Confused? Well, you should be – we’ll keep digging to see what else we can find on it.

Though search has really never taken off for Microsoft in China, the Redmond company has a very strong presence in the country overall, with probably its best web property being Windows Live Messenger, which is widely used in business. However, this, as David Wolf of Wolf Group Asia (and who told you predicted the iPad back in 2007) tells the WSJ that this deal is, “a coup for Microsoft” and we whole-heartedly agree.The Wall Street Journal



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Amazon, Skype, eBay and Kindle iOS apps all rolled out nice changes today [TNW Apps]

Posted: 12 Oct 2010 04:49 PM PDT

In addition to the LinkedIn update that we covered this morning, today saw updates to four other major iOS apps: Amazon, Skype, eBay and the Kindle iPad app. With so many widely used apps updating on the same day, we thought we’d put them all into one post instead of bombarding you with four separate articles. So here they are, one at a time:

Amazon (iPhone)

Of all of these four apps, the Amazon update is probably the most significant, because the app now supports barcode scanning on the iPhone 4 and 3GS for price comparison shopping when you’re at the store. With the ease and security of shopping on Amazon.com, it’s often easier (and cheaper) just to shop with on Amazon. That said, getting out to touch and feel the things you want to buy is still something most of us do, so when you’re out and about now with your iPhone, you can simply scan a barcode on an item to see if it makes more sense to buy it on Amazon.

Skype (iPhone)

Next up is Skype, which, in addition to a number of bug fixes, improved notifications and more detailed descriptions of each feature, added a “Go Offline” option to the app while the app is running in the background in iOS 4.1, saying that “You can now choose how Skype behaves when it runs in the background.” This is a nice addition for those that would like to have Skype readily available in the multitasking bar but would prefer to not always show up to their Skype contacts as online.

eBay (iPad)

eBay (which coincidentally used to own Skype of course) released an update today for its iPad app (eBay has separate iPad and iPhone apps) that includes a full screen picture viewer with zoom, multiple photo viewing from the View item screen, and probably most importantly, added “new advanced search options including item condition, time left, number of bids and free shipping, as well as improved search results on the whole.

Kindle (iPad)

Kindle (which of course is an Amazon product, funny grouping right?) also released one nice improvement to its iPad app today: the ability to view either one or two columns when reading in landscape mode. According to the update, to change the column display, you “tap the screen to activate reading controls and tap the 'Aa' button to open View Options.” This is a nice subtle option that should enhance the reading experience.



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Think it all happens in Silicon Valley? You’re wrong! – Kaggle [TNW Australia]

Posted: 12 Oct 2010 04:39 PM PDT

Australia; it's not just about sandy beaches, beers and bbqs, Melbourne (and Sydney) have thriving digital and tech communities and this month, entrepreneur and technology journalist Hermione Way and her team at Techflufftv will be exploring the startup scene interviewing the hottest startups for The Next Web Australia's Melbourne Silicon Beach Series.

Sponsored by Kodak, Silicon Beach Australia and The Next Web, Techfluff.tvdecided to delve a little deeper into Melbourne's startup scene and video interviewed ten of these companies.

This week we caught up with Anthony Goldbloom from Kaggle - a new startup that is bringing crowd sourcing to data analytics and predictions. It’s an interesting application of the crowd sourcing model and well worth hearing Anthony talk about it.

Stay tuned for next week as we will bring you an interview from QMCodes.

CLICK HERE to check out all our past Melbourne Silicon Beach Series interviews



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BuzzVoice goes freemium, adds new features. Listen to your favorite blogs on the cheap. [TNW Apps]

Posted: 12 Oct 2010 02:50 PM PDT

When we first talked about BuzzVoice in July, I was hugely jealous because I use an Android device. Then BuzzVoice came out for Android and I was pretty stoked. Now, BuzzVoice has flipped the switch again, going to a freemium model with some great new features for both iOS and Android.

So what’s new? The list looks like this, according to the BuzzVoice blog:

  • Background audio streaming (for iPhone)
  • Earphone button control (for iPhone)
  • Add your own RSS feeds
  • Freemium!

The freemium thing works like this – BuzzVoice works, in full, for free. However, it’s now ad-supported. If you want to get rid of the ads, you’ll need to upgrade to BuzzVoice PRO. BuzzVoice works worldwide, so you should be able to grab it for your Android or iOS device no matter where you are.

Now, as far as that PRO account goes, it will run you $3.99 per month to ditch the ads. However, given that BuzzVoice seems to really like us here at The Next Web, they’ve been kind enough to offer us 5 free PRO subscriptions, good for one year of PRO service. Want one? You’ll need to retweet this article from the Tweet button up top. 24 hours from now, we’ll contact you via Twitter to let you know if you’ve won.

In the mean time, watch the video, then Grab the iPhone or Android version and let us know what you think.



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Nearly Two Months In, Foursquare Appears to be Holding Its Own against Facebook Places [TNW Location]

Posted: 12 Oct 2010 02:22 PM PDT

Array

With the launch of Facebook Places on August 18, there was much speculation about what this meant for Foursquare. Would they be crushed?  Would Facebook's 500M user reach make the New York startup irrelevant?  And would early adopters start deleting their Foursquare accounts in droves?

Or would Facebook's network prove too general purpose for optimal location sharing, allowing Foursquare room to grow.

While Facebook Places hasn't shared any hard data yet about usage or check-in volume, there are some other tools out there that allow us to gauge how the services are doing in terms of capturing the imagination of the public.

Let's take a look at Google Trends.

Google Trends offers a snapshot of the relative search frequency of different keywords, as well as a graph of the relative mentions in the press.

Here is a comparison of "Foursquare" vs. "Facebook Places."

After an initial spike of launch interest for Facebook Places, people are searching for Foursquare at about 3X the volume that they are searching for Facebook Places.

And Foursquare's friends in the press continue to do their part in promoting the startup, though it would appear that there might be a slight drop off in the Foursquare press love recently.

Data from my own networks would seem to corroborate the point that Foursquare is hanging in there.  Despite some recent Foursquare downtime, I see 22 checkins from my 141 friends since Monday, versus 12 checkins from my 500+ friends on Facebook.

Let's be clear on this and point out a couple of disclaimers.  Searches for "Foursquare" aren't check-ins.  And many people using Facebook Places probably don't think of themselves as Facebook Places users, but as Facebook users.  And my social graphs are likely not representative of those of a mainstream user.

Furthermore, there is little doubt Facebook's overall check-in volume far exceeds that of Foursquare, based on Facebook's 150M+ mobile users.

But when I look at Foursquare on these Google Trends graphs, I don't see a service that is getting stomped into irrelevancy.  I see a service that continues to be used by early adopters, and continues to capture the imagination of consumers, brands, and the press.

Two months after the launch of Facebook Places, it would appear from the outside as if Foursquare has weathered the initial Facebook Places storm.  If they are able to keep their servers up and continue to innovate, they have a fighting chance to be the preferred means of sharing location among friends.



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Facebook is launching one-time passwords and remote sign out for everyone [TNW Social Media]

Posted: 12 Oct 2010 01:56 PM PDT

Facebook is working hard to make sure that its users are as safe as possible, and in that vein has released a handful of new security features today that will be going live in the next month.

Chief among Facebook’s announcements are one-time passwords, logins that you can receive from Facebook via mobile phone that only work for 20 minutes.

Want to nab some Facebook time on a public machine? Text ‘otp’ to 32665 and, assuming that you have a mobile number set on your Facebook account, Facebook will send you a temporary password that will work just once, and will expire in a third of an hour. This will be rolling out over the next several weeks.

Facebook is also releasing remote log out to all users, giving them the ability to leave sessions remotely, thus keeping snoops and other annoyances out of their logged in sessions. If you head the ‘Account Security’ area of your Account Settings controls, you can shut down any logged in computer.

Finally, Facebook is going to be prompting users to update their security information on a more regular basis, ensuring that if something does happen, verifying and getting someone back onto the system is seamless and safe.

All in all, Facebook is taking care of its users in innovative ways that will be appreciated by users young and old.

Facebook



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Checking in: Marissa Mayer to take over location, local at Google [TNW Google]

Posted: 12 Oct 2010 01:49 PM PDT

Marissa Mayer, who has run Google Search for years, has now been put in charge of location and local services, according to an email sent by Google to Bloomberg.

So that’s why Mayer has been checking in on Foursquare lately.

Mayer, who we pointed out a few weeks ago has more or less been face of Google lately (especially while Vic Gundotra is locked down on Google Me we’re guessing) has also reportedly been promoted to Google’s operating committee, which is the highest echelon of Google’s management (we’re kind of surprised she wasn’t already there actually).

So, what will Mayer do with location and local now that its under her control. First of all, as we’ve said a number of times, beyond search and advertising, we think location is one of the things that Google does best, so Mayer will be starting out from a position of considerable strength. We’re not talking about the always there but not really Latitude either – when we say location, we mean Google Maps.

Google Maps is far and away the most used online mapping service in the world, and for good reason. Add to that Google Places, all of the location features of Android (which are of course centered around Google Maps) and Mayer will have an arsenal to take on not only Yelp and Foursquare and the such, but also much bigger threats in Apple, Microsoft (Bing Maps is more impressive every day) and of course Facebook Places.

Right, Facebook. It would seem that Google is not taking any chances, taking two of its most visable execs and placing them on projects that will most likely compete directly with Facebook for some time. Then there is Twitter, which Mayer (and Google in general it would seem) have great admiration for – could Mayer do something with Twitter’s geo team to really bring a synergy to both companies on location?

Finally, yes, there is Foursquare, which as we said above, Mayer has been very publicly engaging with over the last few weeks. Foursquare’s CEO Dennis Crowley has already had one go around as a Google employee after Google acquired his Dodgeball, but could Mayer – and a subsequent re-focusing of Google around location as well as a common enemy in Facebook – bring the possibility that Crowley (and Foursquare’s investors) might entertain a Google acquisition? If not, could Google perhaps snap up a Foursquare competitor for a lot less than Foursquare would probably cost?

As close followers of Google and location services, this is really an exciting announcement and one that could have far reaching implications across a number of web and mobile services.Bloomberg



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Digg Really Is Listening, They Did Everything We Asked For [TNW Social Media]

Posted: 12 Oct 2010 12:59 PM PDT

Today Digg’s CEO said up front that the company is listening “loud and clear” to its community, and he meant it.

Right after the launch of Digg V4 I wrote up a post that outlined the largest complaints from Digg users (I shared their views), putting them in a single place out in the open for all to see.

With the new changes that Digg’s CEO promised today, every single one of my listed concerns will have been addressed. Let’s go down the list:

  • Bury – It is coming back shortly.
  • Thumb buttons needed to return – Digg brought them back.
  • The ability to make Top News default – This has been added.
  • Overly harsh activity banning – This is no longer a complained about issue.
  • Bugs were a serious issue – Most have been ironed out in the last month.

The other important feature that was removed – user profiles that include comment and submission history – is on its way back as well.

To put it bluntly: Digg took a bold, risky move, it didn’t go well, and now the company is righting the wagon and getting the oxen lined back up to drive its community forward. If you take a risk and you win, you are a genius. If you take that same risk and it turns out poorly, you are a chump. If you don’t take the risk you are dead in the water, becoming irrelevant.

Digg did what it had to do, and by taking that risk it is fighting for a real future, not a slow decline. The new design’s negative publicity has been everywhere, so much so, that even I, a Digg fan, bought into it, saying that Digg has jumped the shark. Then again, with their new CEO, and their new direction, perhaps we have all misjudged Digg. Let’s wait and see, but there is hope at the end of this tunnel Digg has dug itself into.Digg, TNW, Image Credit



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Clone wars: Groupon talking to five Chinese group buying sites [TNW Asia]

Posted: 12 Oct 2010 12:45 PM PDT

A Chinese report yesterday said that Groupon has been in discussions with five Groupon clones in Mainland China.

The companies mentioned were MeituanFTuanLashouAibang and QQTuan. According to Mobinode, the CEO of one of FTuan said that though the companies are under an NDA, he could confirm that Groupon has not as yet “signed any deal” with any of the companies.

Mobinode also quotes “an insider” that reportedly said that:

“Groupon's visit to China this time had two purposes, firstly to understand the local market and local regulation; secondly to look for the right local partner. He said, likely Groupon will follow the same strategy when it entered Japanese market, i.e. acquiring one local clone.”

Our guess? We bet that Groupon would have to pay a pretty hefty premium to buy any of these services, and frankly, the cost of doing this kind of business isn’t all that high, and, as Groupon has clearly shown, the upside is enormous, especially in such a large market like China (where getting a discount/bargain is almost an art form). Just how big of a market could this turn out to be in China? Well, a few weeks ago, the news circulated about one particular deal that Alibaba’s Taobao did (Taobao is basically the eBay of China).

The deal resulted in 200 Smart cars sold (buyer saved over US$6,000) – in 3.5 hours. Yes, hours, not the 3 weeks that the Mercedes Benz (which makes the Smart car) hoped to sell out the 200 cars when it launched the promotion on September 6th. In comparison, Mercedes Benz says that on average it sells one Smart car per day in China.

Like we said, if Groupon plans to buy one or more of these clones, it should expect to pay a strong premium – and it should get a move on before it is completely knocked out of the market altogether.DoNews (Chinese), Mobinode, China Internet Watch



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Digg CEO Matt Williams: 23 million uniques, and a few old features return [TNW Social Media]

Posted: 12 Oct 2010 11:14 AM PDT

Array

In a rather transparent blog post, new Digg CEO Matt Williams has turned out some interesting points. First off, he opens by saying what we all knew, that the v4 launch “didn’t go smoothly“. Williams ends that point by stating that Digg hears its users “loud and clear”.

How clear, you might ask? Clear enough, it seems, to clear up some problems that have been bugging the site’s users since the v4 launch. First, he speaks of the return of the “Upcoming” section, which we talked about being quite important. Also there are some tweaks that have been done to the pagination to make the site run better than it had.

The important changes, however, are glimpses of the past:

In the next few weeks we'll bring back the bury button, restore all user profiles (including comment and submission history), add filters and navigation for videos and images, provide a tool for users to report comment violations, and update the Top News algorithm and overall site design based upon your feedback.

Oh, and for those singing the death of Digg? Williams would like to let you know that there were 23 million unique visitors in August. Perhaps we’ve all underestimated the power of Williams and Digg combined?



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Bad Video Game Reviews Sink EA’s Stock Price [TNW United States]

Posted: 12 Oct 2010 11:12 AM PDT

What happens when the most recent addition to a blockbuster series of games launches to lackluster reviews? Do investors even notice, or is a game just a game?

That exact scenario played out today as reviews of Electronic Art’s Medal of Honor were not up to expected levels of praise, leading many analysts to cast a negative eye at the title, leaving the company open to perhaps weaker expected profit and revenue over the next several quarters.

Traders listened, and the company’s stock fell 6%. Get a bad review, get a bad reaction from the markets is the rule, it seems. The game was released today in North America, and will be placed up for sale around the world this week.

That said, Electronic Arts had previously reported that pre-orders for the game were the highest in the history of the franchise, but those were largely placed sight unseen, leaving them open to develop into returns if the title fails to capture hearts and minds when it reaches consumer hands.

Unless reviews perk up, Medal of Honor could take some of the sheen off of the future of the gaming line, which is sure to take Electronic Art’s stock price down a peg and then some.Reuters, Image Credit



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Kindle Singles is a play for the college market [TNW United States]

Posted: 12 Oct 2010 10:50 AM PDT

Amazon today announced that it’s “reaching out to publishers and accomplished writers” to produce 10,000 to 30,000 word “Kindle Singles”, which it says equals about “twice the length of a New Yorker feature” but not “long enough to deliver the “heft” required for book marketing and distribution.” Do you know who is going to love this? Academics, that’s who.

Which is exactly who Amazon is targeting with Kindle Singles.

While buying (paper) books on Amazon has been a staple of the college scene for a decade, we’re pretty sure that Amazon still hasn’t hit the stride that it would like to have with college eBook and/or Kindle sales. The bookseller tried to push the Kindle DX onto the education market, but it was too big and too expensive. Sorry Amazon, but that’s the truth. Beyond that, teachers/professors are often locked into paper book deals, and it’s pretty hard to make a class full of students drop $300+ on a ereader just so they can participate in class.

However, things are rapidly changing. Not only is the Kindle 3 WiFi model a very reasonable $139 (and we wouldn’t be surprised at all if it drops to $99 for the holidays), but Amazon now has Kindle apps for nearly every smartphone, as well as for the iPad, so the hardware barrier has been greatly reduced. That said, there is still those pesky paper books to deal with – and Amazon’s answer to bridge to gap between now and when all reading is done electronically (which of course will happen some day) would seem to Kindle Singles.

How could Kindle Singles help to bridge that gap? Well, back to the press release Amazon put out today:

“Today’s announcement is a call to serious writers, thinkers, scientists, business leaders, historians, politicians and publishers to join Amazon in making such works available to readers around the world. Ideas and the words to deliver them should be crafted to their natural length, not to an artificial marketing length that justifies a particular price or a certain format”

“Serious writers, thinkers, scientists” and “historians” sure sounds like college professors to us, and the length of the Singles is about exactly what a serious academic journal article or research paper comes out to, isn’t it? Those articles certainly are “crafted to their natural length” more or less, and academic book publishers – unless the book is an edited selection of essays – don’t touch those kinds of article with a ten foot pole: they simply can’t sell them. In academic circles, however, journal articles are the meat in the college sandwich, and right now on the Kindle, these are mainly read as PDFs. However, give academics the opportunity to not only get their writings out to “readers around the world”, but also make some money (especially without having to give their cut to the publishers) in the process…they are going to line up to write Singles, and Amazon knows it.

That said, for right now, Amazon is playing nice with publishers by saying “we’re reaching out to publishers and accomplished writers” but that is just a nicety that Amazon has to do at this point. In the not-too-distant-future, we fully expect Amazon to open this up to many more people – especially hungry-to-get-published-academics. When those young, hip, professors and teaching assistants can point their students to their latest journal article/Kindle Single on Amazon.com, then we’ll start to see the real tipping point in academics towards ereading.

Kindle Singles are nothing short of brilliant on Amazon’s part.

Amazon, ZDNet



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Posterous Releases Killer New iPhone App [TNW Apps]

Posted: 12 Oct 2010 10:49 AM PDT

Posterous, the scrappy almost-blogging platform has just released a new iPhone app to the general public. The application itself focuses on dead simple post creation using “any combination of text, photos or videos,” just like its parent web application.

The mobile app also allows for geotagging, tagging by category, and the marking of posts as private from inside the application. In short it has all the bells and whistles that the Posterous faithful will want on the go.

Happily for hardcore users, the application also supports multiple sites at once, so you can keep your different Posterous blogs up to date. Of course, the application also supports sharing, allowing you to post to 26 different websites when you publish your post; your Facebook and Twitter friends will not be left in the dark.

Do note that Posterous has had an app called PicPosterous available for some time, but that application was weak and uni-featured. This new release fills a large gap in the Posterous line up.

The app is free and is in the app store right now. Get downloading!



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