Tuesday, November 2, 2010

19 new stories on The Next Web today

19 new stories on The Next Web today

Link to The Next Web

Report: Apple Controlled 95% Of The Tablet Market In Q3 [TNW Mobile]

Posted: 02 Nov 2010 02:40 AM PDT

A new report from research company Strategy Analytics indicates that Apple dominated the tablet computing market in the third quarter, controlling a 95% share of the emerging market as vendors rush to develop and release competing products.

The iPad, released in April, helped push the total tablet market to 4.4 million units, a rise of over 900,000 from the previous quarter.

Android, the second largest OS in the market, controlled only 2.3% of the market, but researchers suggest the demand for Android tablets will rise in the current quarter, especially with the introduction of products like the Samsung Galaxy Tab.

You may have noticed a sudden influx of cheap, Android-powered tablet devices becoming available at retailers, most are priced substantially lower than the both the iPad and the Galaxy Tab, but lack capacitive screens, significant battery life and are in most cases extremely buggy.

The availability of such devices signifies just how quickly the tablet market is set to grow in the coming months, the iPad is expected to be a Christmas bestseller this year.Image Credit



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Victory for paywalls? 105,000 shell out for Murdoch’s Times [TNW UK]

Posted: 02 Nov 2010 02:05 AM PDT

Ever since Rupert Murdoch’s UK publishing arm, News International erected a paywall around is Times and Sunday Times websites, we’ve been waiting to hear some official word on how it’s fared. Would enough people pay for massmarket news to make it worthwhile?

Today the company has revealed official figures that claim 105,000 people have paid to access its website, iPad app or Kindle edition. As Roy Greenslade at The Guardian reports, News Internationals Chief Executive, Rebekah Brooks is claiming this as a victory for the paid news model.

“We are very pleased by the response… These figures very clearly show that large numbers of people are willing to pay for quality journalism in digital formats.

“It is early days but renewal rates are encouraging and each of our digital subscribers is more engaged and more valuable to us than very many unique users of the previous model.”

Is it really a success though? 105,000 is a nice, big number but dig into it and you find that it’s not quite as impressive as it looks. Malcolm Coles has a breakdown of the numbers that show the following: Half of these are monthly subscribers and the rest are day pass purchasers.That means that even if you just paid once just to see what the website was like, you’re in that 105,000.

How much revenue is being taken here? If we simplify the figures down a little, that’s 50,250 monthly subscribers paying £2 per month, equalling £105,000 per month. If the other 50,250 have paid once at £1 per day, and assuming they’re spread equally over the four months the paywall’s been live, that’s an extra £12,526.50 per month.

This would equal a minimum of £117,526 per month being taken, or £1.4 million per year. Not a huge figure but it’s going to be more than that, as some day pass purchasers may well pay £1 several times a week. It’s worth noting that an additional 100,000 subscribers to the printed editions of the newspapers have activated their inclusive free access to the website too, although they’re included in the 105,000 figure.

So, victory for paywalls? Maybe not yet, but it does show that it may be possible to persuade at least some people to pay up for non-specialist news in the “Quality” market. It will be interesting to see how the more downmarket News of the World‘s figures compare when they’re announced.Image source



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Nissan Unveils New Zero Emission Concept Car [TNW Asia]

Posted: 02 Nov 2010 01:10 AM PDT

Japanese car manufacturer Nissan‘s 100% electric vehicle, the LEAF, may not even be in showrooms yet, but, Nissan is already looking to the future with its “New Mobility Concept for Sustainable Zero-emission Society”, a two seater electric vehicle for urban use with the size and mobility of a motorcycle.

Nissan envisages a future with an increasingly elderly and single population of urban citizens who need simple, clean transport for short journeys within the city environment.  The New Mobility Concept is an user-friendly, ultra-compact 100% electric vehicle for such urban situations.

Nissan’s concept will be used to study not only the physical aspects of the car’s design, but, also, the potential uses for such a car.  For example, they are investigating the use of the EV‘s to enhance public transportation by interconnecting with public transport IT systems and the possibility of using the vehicles for 2-mode car sharing where the car is used for commuting in the mornings and evenings and as corporate transport during business hours.  There is also potential to use these vehicles to improve mobility in large indoor and outdoor tourist locations where the zero emissions will be advantageous.



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CNN Arabic Gets New Trademark Design [TNW Middle East]

Posted: 01 Nov 2010 10:41 PM PDT

Back in October 2009 CNN.com relaunched with a new design that got them both praise and a traffic boost, although not without it’s shortcomings the design has been localized and implemented for CNNArabic today.

I have to say I’m not CNN’s biggest fan for many reasons, most importantly their coverage of the region and their double standards when it comes to employee conduct, but you got to give it to them, they know how to design.

New CNNArabic Design Screenshot

The Crimson red has made it to CNN’s Arabic portal along with some interesting new features reported today by GMR including a page for Arab bloggers to send in posts which CNN says it will be displaying on the Arabic portal to create a stronger connection between the portal and it’s reader base.

The Arabic design is an almost exact replica of the English version with a couple of differences you might want to know about:

Facebook Widget and Accordion BoxNo Facebook Friend’s activities widget probably because it simply doesn’t exist in Arabic. But that’s not all, CNN hasn’t localized all of their content, the fancy accordion tabs have also been left out of the Arabic interface.

And as long as we’re mentioning what hasn’t been included I think I should point the people from CNN in the right direction when it comes to Arabic fonts, because their obviously lost. Tahoma is the way to go with online Arabic content (see AlArabiya.net), that is till we get a free and easy to implement solution for Arabic browser fonts.

To tell you the truth, I was doing my best not to ramble about it, but CNNArabic.com’s team have missed a couple of bullet points hanging out they might want to tend to in the Entertainment section.

One thing no one can dispute is relevance. The people choosing CNN’s topics know their readers well, and I can safely say you’re going to find something interesting to read in any of the 7 categories you choose to browse.

Whether or not you’re a fan of CNN Arabic, you’re probably going to be a fan of their new website which we hope will inspire others (I hope someone from AlArabiya.net is reading this) to improve.Image, GMR



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Brand Loyalty in the Age of Social Media [TNW Social Media]

Posted: 01 Nov 2010 06:39 PM PDT

shoppers

Businesses chasing brand loyalty in their customers is nothing new, but the way they’re doing it may be. In these days of digital communication and smartphones, many companies are utilizing Social Media and emerging technologies to expand their marketing strategies. Facebook‘s “Like” button is all over the Web, email subscriptions abound on every blog imaginable, and services like Twibbon make it easy to display your support for a brand or cause on your profile picture. The question we must answer now is, do these methods actually create loyal customers?

Clicking a “Like” button on Facebook, or even going through the process to add a Twibbon to your profile picture is a fairly passive action, and doesn’t cost the user anything. With the emergence of the “Like” button around the Web, and suggestions built into platforms like Facebook and Twitter, Social Media users are constantly bombarded with options to like, follow, or support various brands. A simple click as a passing gesture, however, does not necessarily guarantee a sale, a donation, or even a customer loyal enough to spread the word about your company.

Using the information gathered from gaining followers and fans may be the crucial step to making use of these systems at all. Shopping site TheFind recently started using Facebook data to personalize search results, making products show up more frequently from stores or brands you have liked on Facebook. Facebook friends who have liked similar products or brands will also be shown, personalizing the shopping experience further, and encouraging you to like more Facebook pages as you shop. The information gained by Facebook as you like or dislike brands around the Web is now being used to create a personalized experience, and encourage further engagement in TheFind’s website.

Businesses have also started latching onto location-based applications, making use of user data that illuminates shopping, eating, working, and recreational habits. Brands such as Starbucks and Saks Fifth Avenue have used Foursquare to run promotional campaigns that encourage users to follow brand updates, visit their stores, and make purchases. By giving their most frequent visitors free coffees, the Starbucks campaign encouraged both engagement with Foursquare, and frequent visits to their stores. The Saks campaign took it a step further by requiring users to check-in at various departments throughout the store to receive free gifts. InStyle magazine partnered with Saks for the promotion, offering style tips to users who follow InStyle's foursquare account when they check-in to each department. Offering a reward to customers through check-in applications encourages visits, but also increases the customers' engagement with your brand, making it more likely that they will remember your company once the promotion is over.

Other location-based applications like SCVNGR build on the game-style aspect of checking-in that Foursquare has tapped into with badges and mayor titles. NFL team the New England Patriots created an in-depth location-based campaign using the SCVNGR platform to engage fans in Patriot-themed activities. Completing challenges like taking a photo of themselves dressed in Patriots gear, fans of the team racked up points and collected clues in their efforts to win a grand prize of lunch with three players.

Similar promotions have been run by TV Network, Showtime, and The Smithsonian Institution. These type of campaigns connect with users virtually, but link these connections to real-life events, whether they be attending a physical event, completing challenges, or making purchases. The gaming aspect of these promotions take customers inside the marketing efforts to interact with the brand, rather than interacting passively with traditional advertising.

These new ways of engaging consumers do not necessarily mean that old media is dead, however. While Facebook still has the biggest piece of user-information pie, customer databases will continue to be of importance. With a little creativity, tried-and-true methods such as email newsletters and even print advertising can still be used effectively to get a message out. When it comes to creating brand loyalty, however, the emphasis must be on creative engagement and interaction to ensure long-lasting customer relationships.



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Reuters: $1 billion Skype IPO in 2011 [TNW Mobile]

Posted: 01 Nov 2010 05:40 PM PDT

Reuters is reporting that “several people close to the situation” have told the news agency that Skype will seek an IPO in 2011 with the offering being between $750 million to $1 billion.

Skype “is still assessing a number of factors such as the current IPO inventory and its own preparedness,” and new CEO Tony Bates will make the decision on the timing of the IPO (assuming it in fact will happen). Skype is also not pursuing a dual track option, though according to Reuters it had a number of suitors following its S-1 filing about a pre-IPO investment, but that, “The valuation expectations were very high and never got anyone to really bite.”

Those non-biters? Possibly Verizon, Google, Apple, Cisco, Comcast Yahoo, Microsoft and/or AT&T according to the report.

When Skype filed back in August, we reported that it would seek a paltry $100 million in its IPO, which at the time seemed kind of on the low side – a $1 billion IPO seems much more in line for a company that had $406 million in revenue in the first half of 2010 alone.Reuters, Techmeme



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Bill Gates makes the jump to Windows Phone 7 [TNW Microsoft]

Posted: 01 Nov 2010 05:27 PM PDT

From the ‘water is wet’ and ‘Google is rich’ department, Bill Gates is now using a Windows Phone 7 handset, bringing him on board the latest phone platform from the company that he founded.

According to TwitPic information given up by his phone, captured by the company IdentityMine, the one and only Mr. Gates is using a Samsung Focus. Check out the data:

And just in case you forgot, this is what a Samsung Focus looks like:

I am sure that Samsung does not mind the endorsement. Do you have a Samsung Focus? Do you like it?

Bottom Image Credit, WPCentral



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Australian Senator Wins International Internet and Politics Award [TNW Australia]

Posted: 01 Nov 2010 04:56 PM PDT

Don't know how this one managed to slip by, but our favourite poli – Senator Kate Lundy – was recently named  the winner of the International Top 10 People Changing the World of Internet and Politics Award at the 11th World eDemocracy Forum held last week in Issy-les-Moulineaux, (Paris, France).

Senator Lundy was presented with the International eDemocracy Award by French Foreign Minister Bernard Kouchner in recognition of her active and forward-thinking work toward building Open Government culture and practice in Australia. Senator Lundy has been strongly engaged in the Australian Gov 2.0 agenda and has put the principles to work in her own office through her online communications and Public Sphere consultations.

Many of you will know Senator Lundy from her work with the Public Sphere/Government 2.0 series and the efforts she has made to both engage with and represent the local tech startup community. The aim of these efforts is to find new ways in which Government can fulfill their mandate by being more citizen friendly and inclusive.

As we covered, it was hoped that Lundy might pick up the Broadband, Communications and Digital Economy portfolio after the recent Australian federal Elections, but that wasn't to be.

That hasn't deterred her from carrying on her crusade to drag the Government into the 21st century.

For those interested in finding out more about Senator Lundy’s work, CLICK HERE to watch a video from the eDemocracy Forum where she explains her goals and what's been achieved to date.



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Just launched: Bizzy. A personalized local business recommendation engine. [TNW Apps]

Posted: 01 Nov 2010 04:27 PM PDT

Type “sushi restaurants NYC” into Yelp or Google and you’ll get the same results as everyone else. That’s search but it’s not smart search, and according to the folks at Bizzy.com, a “recommendation engine,” officially launching tomorrow, we have the right to be picky.

Bizzy wants to get to know your tastes in the same way Hunch.com wants to know everything about you. The first phase of accessing Bizzy involves answering 20 questions like “Where’s your favorite place to grab a slice?” and “Where would you go to buy a birthday cake?” It lets you skip questions you don’t want to answer, but the idea is that it wants to know as much as possible about your preferences in order to give you accurate recommendations based not only on the likes of your friends and family, but mostly on users with similar taste in restaurants, shops and other local businesses.

“The problem with listing and review sites is they tell you plenty about where you can go, but they never tell you where you should go. On these sites, everyone gets the same answers. In a search for ‘restaurants in Dallas’ the executive who likes steaks and martinis at fancy wood paneled restaurants get the exact same answer as the budget conscious vegan fresh out of college. When they both search for a place to eat, should they get the same suggestion? We don’t think so,” explains Gadi Shamia, Bizzy’s Founder, President and General Manager.

The Bizzy recommendation engine launches in Beta tomorrow and hopes to attract enough people to share their favorite places to feed Bizzy’s hungry algorithm. Once it has, Bizzy will send out beta invites to users who have provided their preferences. As an end result, Bizzy will allow you to search for specific types of places, such as “vegan in L.A.” and the order of Bizzy’s search results will be based on your personal recommendations.

Bizzy will also feature a “feed” that will provide users with deals from their favorite businesses, along with the ability to share suggestions and recommendations with people who have similar tastes. But Bizzy won’t feature reviews or ratings, because Shamia says, ”Life is too short to read irrelevant reviews or eat at bad restaurants over and over again.”



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Try This: Share Facebook photos on your blog with Pocketpix [TNW Apps]

Posted: 01 Nov 2010 04:21 PM PDT

With Facebook’s enhancements to its photos service, the site is gaining even more popularity in hosting images. The issue with this, though, is that your photos are somewhat locked to Facebook. There isn’t a good way to embed those images into your own blog or other sites. That problem is being resolved by Pocketpix.

Pocketpix will take your photos and tidy them up by album into a gallery that you can then link to on your own blog or even toss onto someone’s Facebook wall. The service is also able to create galleries across your different services (Flickr, Picasa and of course Facebook) and then create a gallery widget for you to embed.

Of course, even if it’s useful, it doesn’t matter much if it’s too ugly to use. Fortunately, you don’t have to worry about that. The Pocketpix widget actually looks really nice, giving a circular flip motion to the photos as you go through them, without taking up more space on the page:

Now, don’t you go thinking that Pocketpix is coming from simply from the heart of Pixable. You see that option to “Order”, up top? That’s because Pocketpix is made by Pixable, a service that allows you to print your photos from your online galleries. It’s still an interesting twist, though, and we do like the service.

The service is in a private beta, right now. We’re trying to get our hands onto some invitations, but in the mean time you can request  an invitation code directly through the site.

Update: We snagged the code for you, so go nuts – LADYGAGA

Also, if you’d like to print out your Pocketpix, just create one, embed it into your blog and link it here. The first 20, I’ll personally send you a coupon code to print it out and ship it for free.



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Promoted Post: Washington Post to have Promoted Trend during election [TNW United States]

Posted: 01 Nov 2010 04:01 PM PDT

According to a new blog post by Twitter about the election tomorrow, the Washington Post will become the first news organization to pay for a Promoted Trend.

With the 2008 presidential election all but ensuring that Twitter would be at the center of this year’s online version of the midterm elections, it’s pretty reasonable for the Washington Post to want to beat out its competitors on Twitter, and securing a Promoted Trend is a good strategy.

Still, talk about media reversal, right?

On the blog post, Twitter says:

The @WashingtonPost will make news themselves tomorrow as the first news organization to sponsor a Promoted Trend on Twitter. Track #Election to get breaking news on race results, help monitor polling places and follow the Post's election coverage, just one click from the Twitter home page.

Twitter also talks about how CNN, MSNBC and The New York Times as well as us little people (i.e. actual voters) will use Twitter tomorrow in the post.

Update: PoynterOnline got a statement from Twitter’s Chloe Sladden, director of media partnerships.

Because the Promoted Trend is on the homepage of Twitter, the Post has the potential to lead the story cycle about the election on Twitter by maintaining a consistent presence. Their planned use of our Promoted Products platform to tell the unfolding story of the midterm elections — breaking updates on races, voter calls-to-action, streaming video in the right-hand pane of new Twitter — is perfectly aligned with readers who expect their news to be real-time, multimedia and personally engaging.
Correction: We originally said “Promoted Tweet” and not “Trend”, and have corrected it.

Twitter blog, Poynter Online



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Interview with HootSuite Dir. of Community,Dave Olson on HootSuite, Twitter & Promoted Tweets [TNW Canada]

Posted: 01 Nov 2010 03:57 PM PDT

Today Twitter and HootSuite announced that new promoted tweets would start appearing in users’ streams starting today. In addition to our coverage on TNW I went down to the HootSuite office in Vancouver with my Flip camera to chat with Dave Olson about this big news. Dave, fighting a bad cold I must add, has been running ragged all morning with this huge news. Significant not just because Twitter is starting to put ads in streams other than search and trends, but targeted ads within people’s tweet streams. And HootSuite is the first Twitter app that is getting them.

So here is my chat with Dave about the new promoted tweets and what it means for HootSuite. Oh and I did ask about the available-any-time-now HootSuite for iPad and Dave has some interesting things to say about that too:



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Going to buy a Windows Phone 7 handset? Watch this first [TNW Microsoft]

Posted: 01 Nov 2010 03:44 PM PDT

Are you planning on picking up a Windows Phone 7? You don’t want the slow one, right? We have a video for you that should help you pick one of the faster WP7 handsets, not an under-performing one.

Demonstrated below are the HTC 7 Trophy (left) and the Samsung Omnia 7 (right), with each phone loading the same game, an app called RetroSpace. The Samsung Omnia 7 loads the game by a full 5 or 6 seconds faster than the HTC 7 Trophy.

Sure, Windows Phone 7 hardware is new, but this is not what we expected to see from the Microsoft line, especially after the company set strict component rules for vendors. Watch the video, would the load time change your buying decision?

Image Credit: Engadget, WMPoweruser



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Google adds “Stores” and “Types” to related searches just in time for the holidays [TNW Google]

Posted: 01 Nov 2010 03:30 PM PDT

Google rolled out a couple of new “Related searches” categories, adding “Stores” and “Types” to the already previously seen “Brands”. Take a look at the screenshot below to see what we’re talking about (right under the HP ad):

Now, we used “computers” as our search term for a very specific reason: we wanted to show you how Google is starting take over your shopping experience when you search now. Take a close look at that screenshot above – see what we mean?

After the changes Google made with Places search the other day – which among other things puts the map in a better position on general searches, and with “Related searches” changes, it’s pretty clear that Google is really aiming really not only condense everything you need above the fold of the screen, but also to kind of act somewhat like sites like New Egg  (which you’ll notice at the bottom of the screenshot), by putting all of your quick-hit shopping needs right there at your fingertips.

Of course, it’s no coincidence that Google put the Places icon right above the Shopping icon on the left-hand navigation – Shopping and Places go hand-in-hand, and we expect they’ll continue to do going forward (along with mobile).

One interesting note: when you click on “Stores” Google serves up that store as the top result and gets rid of the other “Related searches”. However, when you click “Types” the next page that Google serves contains both “Brands” and “Stores” like below:

Update: Google got back to us and correctly said that it launched this last week, but it seemingly went under our and everyone else’s radar. Here’s the blog post talking about the changes.Search Engine Roundtable, Techmeme



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Internet Explorer 9 just beat everyone in HTML5 compliance [TNW Microsoft]

Posted: 01 Nov 2010 03:14 PM PDT

If you were wondering just how much Microsoft’s browser ideology has changed in the last year, let me take away your uncertainty: Internet Explorer 9 just beat Chrome, Firefox, Opera, and Safari in a compliance test.

And no, this was not some small hack group looking to make a headline, the Worldwide Web Consortium (W3C) ran the tests and gave the results. Let’s get right to the chart before we do anything else:

There it is, in grey and blue, the latest developer preview of Internet Explorer 9 coming in ahead of Chrome 7, Firefox 4 Beta 6, Opera 10.6, and Safari. I doubt that Safari will have many defenders, especially when you view its scores, but the trouncing of Firefox and Chrome is sure to raise a few eyebrows.

If you are a developer, you recall exactly how compliant Internet Explorer used to be. This is nothing short of jaw dropping.

TheRegister summed it up well:

Yes, the HTML5 spec has yet to finalized. And yes, these tests cover only a portion of the spec. But we can still marvel at just how much Microsoft’s browser philosophy has changed in recent months.

Earlier today I asked how well IE9 was doing, now we know.

Oh, and you can run the tester yourself across your browser fleet if you doubt the conclusions of the W3C. You can find it here.

W3C, TheRegister, Image Credit, Techmeme



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Google Books to get “Rich Results” starting today [TNW Google]

Posted: 01 Nov 2010 02:45 PM PDT

Google Books, the often contentious initiative of Google’s to digitize books from 40 libraries and to make them searchable is rolling out a new feature today called “Rich Results”.

According to The Atlantic, which has a nice feature story on Google Books today, Rich Results, “selectively presents you with one extra-large result when it detects that you’re probably searching for an individual title and not a specific mote of information or general topic”. The Books algorithm incorporates over 100 “signals”, which are in The Atlantic’s words:

…individual data categories that Google statistically integrates to rank your results. When you search for a book, Google Books doesn’t just look at word frequency or how closely your query matches the title of a book. They now take into account web search frequency, recent book sales, the number of libraries that hold the title, and how often an older book has been reprinted.

So basically, Google won’t just use keywords, it will present you first with the book title that it thinks you’re most likely after. For the many users (especially students) of Google Books, this should be good and time-saving news.

Note: We haven’t seen this show up yet on Google Books, but we’ll add a screenshot of Rich Results when we do. We’ll also email Google to see when exactly it will go live.

Update: Google got back to us with the info below, including the following screenshot of what Rich Results will look like:

One note, we previously stated that the “100 signals” was part of the Rich Results, but Google clarified that the “100 signals” are part of the Books search algorithm, which is distinct from Rich Results, and that those “100 signals” have been for awhile.

Starting today and rolling out over the next week to Books search users on Google.com and books.google.com, “rich results” bring more details about a specific book to the top of the search results list when relevant to the query. I’ve attached a screenshot.
Some details:
  • When your query on Books search on Google.com or books.google.com is likely for a specific book like Eating Animals you will get a rich result on that book at the top that combines Books, Product and Web search.
  • Related links appear that take you to web sites with relevant information tied to the book.
  • Clicking on "More" takes you to the relevant Google Product search page.
  • And clicking on a retailer link with pricing takes you to their site where you can buy the book.
  • We added rich results to Google Books search to improve user experience.

The Atlantic, Techmeme



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Facebook page spam control, analytics and more via Facebook Page Central [TNW Apps]

Posted: 01 Nov 2010 02:22 PM PDT

If you have a business, you likely have a Facebook page. For that matter, I don’t know too many people who have any sort of public life who don’t have a Facebook page. There are a few issues with the pages, however. They’re often public, so they get spammed. They are a pain to manage through the Facebook interface and there’s no real way to keep track of what’s going on with your page without spending all day on it.

Sysomos, a company that makes its existence by finding and analyzing data, is solving the problems by introducing Facebook Page Central. The product gives you one-stop access to your Facebook page, allows you to manage comments, can find out the general feeling of those who comment and can even help you have a better interface through which to manage your page or pages.

Facebook Page Central appears to be focused more toward major brands or larger pages, but we thought you’d be interested for a few reasons. First off, if you’re the one recommending products, FPC needs to be on your radar. Second, it’s powerful enough for large pages but can just as easily be used on smaller ones as well.

While Facebook does offer Insights to help you figure out what happens on your page, you still have to log in to each one to manage it. FPC ends that frustration, plus lets you assign tasks to different people who might be managing the same page.

Beyond the task assignment and easy access, FPC offers some other compelling features, as well. You can choose to be alerted by email when certain actions occur, you can filter all messages by keywords and you can even choose to delete posts that you don’t want to appear on your page. Though, a word of advice, don’t delete criticism because it will come back to bite you.

So far, we’ve not seen another tool that can do all that FPC can. That’s why we wanted to make sure that you knew about it. There is no pricing listed for FPC, but you can request a demo through the Sysomos site. Is it worth the (even unknown) cost? With the growing number of businesses on Facebook, we’d reckon so.



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Can Facebook just become Dave McClure’s Facebook-killer idea? [TNW Social Media]

Posted: 01 Nov 2010 01:49 PM PDT

Investor Dave McClure today published a post that he’d “held off writing…for a long time” discussing how he thinks that there is “something wrong with the Internet” and that he thinks he’s figured out what that “it” is. Here’s a summary of what he says and then our reaction.

McClure’s assertions

McClure runs through three “assertions” in his post:

  1. Facebook doesn’t get intimacy
  2. The stuff that’s really valuable in my social graph tends to the extremes – very public (ex: Twitter) or very private (ex: email)
  3. Intimacy depends on context, connection and continuity – which determine closeness and ultimately, drive commerce

In his first assertion, McClure is mainly pointing to the fact that he has too many “friends” on Facebook (about 2,000) and that even those users that have only a few hundred “friends” must still be feeling the same as he is – that it’s just too public and not intimate with that many people listening.

His second assertion says that value lies in the extremes; basically that for celebrities, brands, etc, Twitter is doing a great job because it allows them to reach out to many people without having to be their “friends”. However, where he contends that Facebook should have the advantage over Twitter – in very private conversations with a select few – he doesn’t believe that Facebook currently handles that well either.

Finally, McClure explains that “intimacy” is defined by shared context, strength of connection and how long people have known each other. He says that when intimacy is achieved, “the conversation literally explodes with information”, and that information will lead to monetization, “that might just monetize more powerfully with 3 close friends, than they do with 300 acquaintances.” He concludes by saying that Facebook should watch out for new social network contenders that take intimacy and privacy more seriously than Facebook, not just because it will put that new network in line with regulators/the public, but also because it will lead to better monetization.

Our reaction

First of all, McClure is correct that even “normal people” often have too many “friends” on Facebook – most people just didn’t think too much about adding a person as a friend, especially when Facebook was exploding a couple of years ago (not that its really slowed down that much). McClure is also right to say that Facebook has encouraged this, and the business reason is simple: Facebook wants as many people on its site as possible, sharing as much as they can as publicly as they can so that it can make its money off of display (and possibly in the future search) advertising.

McClure is an ex-early-PayPal-employee and as such puts a lot of weight into transactional monetization – we’ve heard him say as much in public a number of times. So it makes perfect sense that he is looking for a social network that will provide deep conversations that lead to a transaction – and there is nothing wrong with that model at all – it’s just not what Facebook’s model is. Yes, there are Facebook Credits, which are be default used in transactions, and Credits will certainly bring in a fair penny for Facebook, but mostly from games, virtual gifts, etc., at least in the near future. Is Facebook leaving money on the table by going after advertising and not transactions – some, sure, but ads have worked before and certainly seem to be working well for Facebook so far (even though it is just really getting started).

So can Facebook be the “intimate” social network that McClure envisions – we’d say yes, on the condition that that is what Facebook – and more importantly the majority of its users – want. Facebook has enabled friends lists for a long time, though how many users use those lists to selectively share data we don’t know. However, the functionality is already there (though Facebook doesn’t do a good job of letting you make any list a priority). There is of course the issue of sharing something private to a few people and then – perhaps by accident – they then share it out to all of their friends, but that is kind of a reflection of life and the Internet – if you put it online, you lose all control. So if Facebook wants to, it could emphasize the things that McClure is talking about, but we kind of doubt that it ever will, at least at its core.

So where does that leave us? Do people really want the kind of social network that McClure is predicting? Well, people certainly want their privacy, that’s for sure. That said, if we’re just talking about out BFFs as McClure puts it, do we really need a social “network” to accomplish that? Are half a dozen of your closest friends a “network”? They would seem like more of a node to us, with a network of nodes (which is of course basically what a social network is) perhaps forming around these super-private/select groups. Perhaps someone can accomplish what McClure wants using Facebook Connect? Is “www.therealfacebook.com” taken? Add in a purchasing/reservation layer to it, try to give users the ability to completely delete what they’ve posted (that’ll probably never happen) and give some (possibly SMS-linked) form of one-to-one and one-to-a-few communication, and perhaps it would take off. Or perhaps everyone would just stay on Facebook.

Let us know what you think about either McClure’s and/or our assessment – how would you propose to take down Facebook?Master of 500 Hats, Techmeme



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Try This: VYou, a Q&A style video platform [TNW Social Media]

Posted: 01 Nov 2010 01:21 PM PDT

The Internet has one more social video network for you to join so that you can put your pretty face online, interact with friends and answer questions. It’s called VYou.com, and it’s being described as a combination of FormspringYouTube, and Twitter. I may as well throw Justin.TV meets Quora in there too.

How It Works

According to the site,

VYou lets you get advice from experts, interact with your favorite celebrity or organization, or communicate with friends and family using a social presence that persists even when you're away. As a simple application it can be embedded and posted anywhere on the web giving you tremendous power and creative control. Where the likes of Twitter and Youtube have paved the way, VYou is the next generation in social communications to an online audience.

VYou enables video conversation, allowing users to send and receive messages with friends and experts in a casual when-you-can-find-the-time fashion. Users can follow other users a la Twitter, ask questions and post responses accordingly a la Quora. Founded by Steve Spurgat and Chuck Reina, VYou is a New York-based start up that is angel-funded and still currently in beta mode so users must wait a few hours before receiving full membership access.

Sign up is easy and users can link their accounts with both Twitter and Facebook. Users are asked to pick three categories that they are experts in like science, technology, media and publishing, food and wine, travel, etc. Then users must record a "Waiting" video and "No Response" video which users and followers can view as they wait for answers.

Competition

VYou is similar to the old Seesmic, which aimed to promote online video conversations and the recently closed 12seconds.com, which was a Twitter-like video status service that gave users 12 seconds to share video moments from their life. Seesmic has since refocused its site to feature a suite of tools that aggregates content from other social networking sites such as Twitter and Facebook. VYou as a technology is also competing with LA-based start ups Yowie and Vokle. Both start ups offer other sites a moderated and live platform where their users can interact via video and chat. Yowie, which launched at Comic-Con, focuses on entertainment while Vokle, which has successfully been implemented on the Huffington Post is more media focused. Similarly, New York’s Flavorpill.com, a lifestyle website plans to use VYou to power their "Interactive Video Interview Program" where editors will interview celebrities on the Flavorwire blog.

The Future of VYou

While founders are taking measures to prevent VYou from becoming a Quora meets Chatroulette: “We moderate the content carefully and are COPPA compliant. We’re adding a user flagging system as well. No porn for us!” What’s to prevent users from using it as a dating site? Perhaps nothing. CEO Spurgat says, "Our only guidance will be to show the market that this is a utility, with a wide range of applications."

Video isn’t just on the rise. It’s here and it’s exploding, mostly due to the fact that almost every device (with the exception of the iPad and other tablets, booo) now comes with web cam functionality. Video breaks down the barriers of 140 characters and adds a layer of intimacy to our often inane online social interactions. Next steps for VYou include improving its search function and expanding to multiple platforms, including mobile.

A sampling of VYou’s content provided by VYou investor and advisor Rex Sorgatz: Alex Blagg defining "strat." Chuck Klosterman telling you the best color for a horse. Lauren Leto denying her Bukowski phase. Lauren Lane telling you the difference between a straight and a flush. Anna David letting you know if friends can date. America's Test Kitchen on pitted versus non-pitted olives.

And here are some people to follow if you decide to sign up:

EXPERTS

+ http://vyou.com/BobbieThomas (Bobbie Thomas, Style expert on TODAY)
+ http://vyou.com/ashleybouder (Ashley Bouder, Principal in NYC Ballet Co)
+ http://vyou.com/gary (Gary Vaynerchuk, wine expert)
+ http://vyou.com/lauralane (Laura Lane, ESPN poker show host)
+ http://vyou.com/sreenet (Sree Sreenivasan, journalism prof at Columbia)

WRITERS

+ http://vyou.com/klosterman (Chuck Klosterman, author of Sex, Drugs and Cocoa Puffs)
+ http://vyou.com/leitch (Will Leitch, NY Mag and Deadspin)
+ http://vyou.com/laurenleto (Lauren Leto, Texts From Last Night)
+ http://vyou.com/annadavid (Anna David, Party Girl)

COMPANIES

+ http://vyou.com/nextnew (Next New Networks)
+ http://vyou.com/aviary (Aviary)
+ http://vyou.com/jasonchen (Gizmodo)

FOOD

+ http://vyou.com/americastestkitchen (Public Television show)
+ http://vyou.com/camille (Camille Ford, host of Travel Channel's Food Wars)
+ http://vyou.com/chefannc (Ann Cooper, food advocate and educator)

MUSICIANS

+ http://vyou.com/dawallach (Chester French)
+ http://vyou.com/mcpb (MC Paul Barman)

CREATIVE / HUMOR

+ http://vyou.com/BajillionHits (Alex Blagg)
+ http://vyou.com/Tina (Ashleigh Nankivell)



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Windows Phone 7 Users: Netflix streaming is now yours [TNW Microsoft]

Posted: 01 Nov 2010 12:53 PM PDT

It’s a bit of a kick in the pants to those of us on Android who have waited patiently for Netflix, but the truth hurts sometimes. When you have a streaming platform built on Silverlight and you have a mobile OS that is built on Silverlight, it only makes sense that Netflix would be available out of the gate for owners of Windows Phone 7 devices.

Though the devices aren’t even available until November 8th (start that countdown timer), you’ll be able to access your Netflix content from the get go assuming that you have a Netflix account, according to what we’re seeing over at winrumors. Take a look at the demo, and then let us know your thoughts in the comments.



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