Friday, November 19, 2010

19 new stories on The Next Web today

19 new stories on The Next Web today

Link to The Next Web

RIM’s BlackBerry Playbook scheduled for Q1 2011 North America launch, Q2 worldwide [TNW Mobile]

Posted: 19 Nov 2010 03:03 AM PST

After suggesting that Apple would start production of the second-generation model of its popular iPad tablet, Digitimes is reporting that RIM are aiming to release its Playbook device in North America in the first quarter of 2011, with a worldwide release coming between three and six months later.

The Playbook was announced back in September with launch dates being supposedly been confirmed by Gregory Wade, regional VP for Asia Pacific of RIM, who also noted that the Playbook would be specifically aimed at corporate users with pricing set at around $500.

Wade refused to comment on whether the Playbook would feature WiMAX or TD-LTE as its 4G technolog but did state that negotiations are in place with many operators to offer the device in different regions.

We have previously mentioned that RIM’s pricing strategy was a direct shot across the bow of Apple, matching the price of the iPad. By bundling additional features that the iPad lacks including Java, Adobe and Flash, RIM hopes the Playbook will also make waves in the consumer market.

The Playbook has already been matched up against the iPad in a face-off video, you can take a look here.Image Credit



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HTC Merge mistakenly published in 360-degree Verizon gallery [TNW Mobile]

Posted: 19 Nov 2010 01:52 AM PST

It seems that either somebody at Verizon was a little over-enthusiastic or the guys at HTC are looking to drum up a little more buzz for the upcoming HTC Merge, after a 360-degree gallery preview of the handset went live on Verizon’s website, only to be pulled moments later.

The HTC Merge is no secret, the Android-powered handset that has been handled and previewed before its had the chance to be officially announced by the Taiwan-based smartphone giant. Android Central got their hands on a production unit in October, breaking down its specifications, suggesting the Merge sported a 3.7-inch screen, 800 MHz processor, 368MB of RAM, a 5MP camera (with 720p video recording) and the ability to support a global SIM card.

The outlet received a reader tip, alerting them to the existence of the HTC Merge gallery, they were able to save a local copy and show the rest of the world what HTC will likely announce very soon:



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European carriers close ranks against Apple’s embedded SIM plan [TNW Mobile]

Posted: 18 Nov 2010 11:07 PM PST

Reliable sources are suggesting that some of Europe’s mobile providers are uniting in their opposition to Apple’s plans to embedding SIMs within mobile devices.

The providers, thought to include Vodaphone UK, France Telecom and Telefónica in Spain, are privately saying that they could refuse to subsidise an iPhone that contained an embedded SIM.

Reports, last month, suggested that Apple were investigating the possibility of embedding SIM cards within their mobile devices.  The advantages for Apple are twofold, in addition to making the design and manufacturing process simpler by eliminating the need for users to have access to the cards, it would give control over the activation process to Apple, enabling their customers to choose carrier and activate their phones within the Apple store, or even online.

The mobile carriers are concerned that this will give Apple, and consumers, more power to negotiate shorter contracts and to use their ability  to easily switch contracts to other carriers as leverage against them.

Analysts are saying that, if the mobile carriers were to withdraw their subsidies on iPhones, it could cost Apple up to 12% of their current market share.image, AppleInsider



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More Social, Freemium Chatter Coming from Salesforce.com [TNW Apps]

Posted: 18 Nov 2010 10:59 PM PST

Read Write Web is reporting tonight on a CRN story (confirmed on Twitter), that Salesforce.com’s Chatter activity stream product (currently free for Salesforce.com customers or $15/month for non-customers) is going freemium soon.

Salesforce.com CEO Marc Benioff made this announcement to analysts today (leaked by CRN, as Benioff said on Twitter) saying that the Chatter product becoming free was a good way to get other Salesforce products into organizations.

Benioff talked about organizations using Chatter to replace aging tools like Lotus Notes; products that just haven’t kept up with how information flows or is shared today.

But the freemium model? Is it a good idea for something like Chatter and Salesforce.com? My gut says it is. From my own experience in organizations (large and small and informal) bringing in a free tool, especially one that doesn’t require additional software to install, is a great way to test and get hooked on the tool. Sometimes the tool isn’t the right fit. That’s cool, because nothing was invested. If it is the right tool and the costs make sense … then you have a new customer.

Though not on the scale of Salesforce.com, I started using Dropbox with the free version. I recommended people to it and got more space, but when I got to the point that was filling up my 4 or 6 gigs…I sprung for the 50 GB package. Simple as that.

Now I have hundreds of files synced (and backed up) there as well as shared folders with my publisher and the rest of the TNW team.

Nice up sell I think.

So Chatter…if it goes free in the near future (could be as soon as next month), I’ll certainly give it a shot.

Why not, it’s free.RWW, CRN, Photo credit



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Apple: Please, please submit your apps to to the Mac App Store. [TNW Apple]

Posted: 18 Nov 2010 10:54 PM PST

Apple have again emailed developers to remind them to submit their applications to the Mac App Store.

Steve Jobs announced the Mac App store at Apple’s Back to Mac event held in October saying that it would launch within 90 days.  In contrast to the iOS App store which is, to all intents, a walled garden, it isn’t clear what benefits developers will gain by submitting their applications and having them go through an Apple approval process, other than the free publicity of being ‘in the store’.  The Mac isn’t locked down in the same way as mobile devices so anyone can develop and distribute their wares through whatever channel they desire.

We wonder if this reminder to developers is a sign that submissions to the store haven’t been as high as expected.9 to 5 Mac, image, image



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Paychecks: Google’s Great but Facebook’s Fantastic [TNW Google]

Posted: 18 Nov 2010 10:12 PM PST

It’s no secret that working for Google is considered tech nirvana for many engineers, especially with recent reports of Google giving all of their employees large pay hikes.  However, according to one website, they are by no means the best in class employer when it comes to pay.

Glassdoor.com allows employees of any company to anonymously submit their salary details, from which their analysts can build comparison data about employers.  In a recent update, brought to our attention by CNBC, Facebook now tops the list in tech salaries with Google coming a poor (?) fifth behind Cisco, Yahoo! and Apple.

When average bonuses are added to the salary values, Google’s $120,178 still manages a close second to Facebook’s $122,400.

The following table shows the results for Software Engineers.

Company Avg. Salary Bonuses
AOL 88,801 5,233
Apple 99,127 8,175
Cisco 105,720 8,529
eBay 88,916 6,773
Facebook 110,500 11,900
Google 98,814 21,364
Hewlett-Packard 85,568 5,550
Intel 87,450 8,048
Intuit 79,765 9,339
Oracle 92,479 6,000
Yahoo 101,638 6,197

Glassdoor also asks its respondents to rate their employer.  Once again, Facebook is a clear winner with 4.6 out of 5 compared to Google’s second place of 3.9.

I wonder if the recent rises mentioned at the top of the article will change that assessment in any way…

What do you think?  Do you work for Google, Facebook or any of the other companies mentioned in the table above?  Let us know in the comments section below.image, image



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iPad 2 Ready for Production Q1 2011? [TNW Apple]

Posted: 18 Nov 2010 09:44 PM PST

According to 9to5Mac and Digitimes suppliers are ready to start shipping parts for the iPad 2 next month with full production ready Q1 2011.

From 9to5Mac:

Apple has already secured three iPad 2 parts suppliers, Ibiden, Tripod Technology and TTM Technologies, and will be adding four more suppliers in February. The report notes that the three named suppliers have received final certification from Apple and will begin shipping limited quantities of any-layer HDI boards next month.

Could we see the iPad 2 before April 2011? Maybe if there is enough supply on hand. I remember the lines, calling and waiting to get my iPad. Okay, fine my wife does because she picked one up for me in the States before it was available in Canada.

While having some kind of shortage is good for building buzz, I think if Apple wants to stay on top of the tablet game, they can’t lose ground to competitors who have similar offerings that can be picked up off the shelves right away.

As for features? Retina display, cameras (front and rear?), usb ports, a new “smart bezel” … how about an HDMI out? That would be sweet..9to5Mac, Digitimes, photo credit



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Call It People or Directory: Twitter is Recommending People in a Whole New Way [TNW Social Media]

Posted: 18 Nov 2010 09:35 PM PST

Word is filtering around Twitter tonight that Twitter has added a new tab. Some people see “directory”, some people see “people” but what everyone sees in the end is a new way to get suggestions of who you might like to follow on Twitter. To the best of our knowledge, this is a brand new thing and it appeared so suddenly I was even asking myself, “wait wasn’t this always here?”. No, it hasn’t and this is what it looks like (for me):

In the end, what this really is Twitter giving us a whole new way to find people to follow. This is taking the “similar to” or the suggestions you see on the sidebar to a new level.

You can find people to follow based on who you already follow (first tab), your interests (second tab) or check for friends on GMail, LinkedIn, Yahoo, or Hotmail/Messenger. Yes, no Facebook. Facebook hasn’t granted Twitter access to their address book system, not that Twitter hasn’t been trying.

We’ve reached out to Twitter for comment, but in the meantime, go to Twitter and see if you have “Directory” or “People” next to “Messages”. If you do, give it a try and let us know what you think.  Contrary to some reports, it appears that everyone has access to this feature now, so let’s see how good the suggestions are over all for folks.

We’ll update the post when we have more information or feedback from other Twitter users.Techcrunch



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Open Social Reaches 1.1 [TNW Google]

Posted: 18 Nov 2010 08:12 PM PST

The Open Social Foundation has announced that the Open Social API has hit version 1.1. Here are the release notes for the new update:

1. Version 1.1

Published November 18, 2010

As OpenSocial continues to be adopted, especially in enterprise environments, there was a desire by the community to include support for advanced mashup scenarios, specifically, those where gadgets could securely message each other in a loosely coupled manner. OpenSocial 1.1 includes support for this capability, informally known as pub-sub.

1.1 Major Changes

1.1.1 Inter-Gadget Communication

Version 1.1 officially support an inter-gadget eventing system based upon the OpenAjax Hub. “The OpenAjax Hub is a set of standard JavaScript functionality defined by the OpenAjax Alliance that addresses key interoperability and security issues that arise when multiple Ajax libraries and/or components are used within the same web page.” By incorporating this technology into OpenSocial, gadgets are now able to declare, as part of the module definition, events to which they are able to publish and subscribe. In addition, this specification has reserved several topic namespaces for use by OpenSocial. Please refer to the Inter-Gadget Eventing in the Core-Gadget specification for more information.

1.2 Other Changes

Clarification of language around OAuth

Version 1.0 of the specification contained duplicate language and inconsistencies in the language around the use of OAuth. This version attempts to clean up these and present a more consistent usage model.

via OpenSocial Specification Release Notes.

Open Social is, without a doubt, a rather geeky and seemingly esoteric thing, but it’s actually a rather important thing for our new social network-connected world. Open Social provides a toolset for securing connecting and exchanging information and logins among different networks, services, and websites.

Geeky, yes.

Esoteric, maybe.

Important, certainly.

Open Social Blog, OpenSocial.org, Photo credit



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Chinese now the second most important language for e-commerce sites [TNW Asia]

Posted: 18 Nov 2010 07:53 PM PST

In a study carried out by Italian company Translated.net, websites using Simplified Chinese script, the version used in Singapore and Mainland China show that Chinese speaking netizens rank second in their online buying power.

The study, called the T-index 2010 attempts to quantify the gross domestic product and the online populations of regions and countries to enable e-commerce operators to make educated decisions about which languages they should be choosing to localise their sites.

According to Translated:

T-Index is a statistical index developed by Translated. It is a percentage value that indicates the market share of each language on the Internet and the languages that offer the best sales potential when translating your website.

E-commerce sites based in Singapore and China account for 11% of their index, second only to English with 34.5%.  Japanese is in fourth place with 7% and Korean creeps in at number ten with just under 2.5%.

While Translated are obviously using this study to market their own translation services, it still gives a clear indication of the growing power of the asian online consumer with the region accounting for almost 25% of the localised e-commerce market.  A number that must be significantly higher if you include English language sites in the equation.

You can see the full index in English here and in Chinese here.China Tech News, image, image



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Google Chrome Beta (Mac and Linux) and Dev (All) channels get updated [TNW Google]

Posted: 18 Nov 2010 07:24 PM PST

Google Chrome has rolled out updates to both its Beta and Dev channels this evening.

The Beta Channel update (8.0.552.208) is for Mac and Linux and “contains a number of stability and UI improvements”. The Dev Channel build is for Windows, Mac, Linux and Chrome Frame and includes GPU, crash and instant fixes.

As we’ve mentioned before, Google is rapidly iterating on Chrome, adding the super-beta Canary Build in August, pushing Chrome 9 to the Dev channel a couple of weeks ago, and replacing Chrome 6 with Chrome 7 as the stable release version in record time. The only question on our minds now is when will we be seeing Chrome 10?

Please let us know if you notice and speed and/or other improvements from either of these new releases.Beta channel announcement, Dev channel announcement



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Keep your MacBook from waking up in your bag with a simple command [TNW Lifehacks]

Posted: 18 Nov 2010 07:00 PM PST

If you’ve had a MacBook for any length of time, you’ve probably had a time when you’ve reached into your bag and your MacBook’s fan is screaming, it’s burning hot, and…awake.

Yeah as great as closing the lid to go to sleep is and it’s really cool to open your MacBook to have it wake up almost instantly, sometimes your machine gets jostled in your bag and wakes up. This isn’t good. The overheating can damage your processor, the hard drive, even the screen. So like Andy Ihnatko, one of the first things I do on a MacBook now (I learned this trick from Andy actually) is to turn off the wake on lid open setting.

The best part is that it take just a moment in Terminal with one command and you’re done. Oh and if you decide to switch back … just as simple.

Here’s how to do it:

  1. Open your Applications folder, then the Utilities folder and look for Terminal
  2. Launch Terminal with a double click. You should see something like this (but with your username, not mine):
  3. Copy this command and paste it at the prompt: sudo pmset -a lidwake 0 (that’s a zero at the end) and hit return
  4. You’ll be prompted for your administrator password. Enter the password and hit return. If it worked you’ll see something that looks like this:

That’s it! Now when you open the lid of your machine just hit Return and your machine will wake up. No Return, no wake! Think this will happen in your bag? Not very likely. I’ve had this set for more than a year and my machine doesn’t wake up in my bag anymore!

Now if this get annoying for you, to switch back to the default just to the same process as above except the command is sudo pmset -a lidwake 1

How’s that for handy?

You can use this trick to wake up your Mac in “clamshell mode” (lid closed, but attached to another monitor) but hooking up an external keyboard (wired is easiest, but Bluetooth works if you have your Mac to wake via Bluetooth requests) and hitting Return. Caveat to this: Your Mac is designed to run lid open to help keep things cool. Keeping the lid closed blocks the air vents to some extent and could cause damage to your screen from over heating. So, if you do run in clamshell mode, just make sure you’re only doing “light” stuff that doesn’t stress the machine much.photo credit



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My Phone is off for You [TNW Shareables]

Posted: 18 Nov 2010 06:27 PM PST

A cell phone signal blocking handkerchief for those intimate dinners for two.  Of course, you could just switch the thing off. (via Boing Boing)PhoneKerChief, image



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Video: MIT student combines Kinect and iRobot…Terminators could be next step [TNW Microsoft]

Posted: 18 Nov 2010 06:18 PM PST

It seems like everyday we have a new reason to get ourselves over to our local Best Buy to pick up a Kinect. Gaming (and injuring ourselves in the process) aside, the seemingly endless things that you can hack a Kinect into doing are certainly making it one of the most exciting pieces of new technology this year.

We’ve previously reported on a contest to hack the Kinect, which has already possibly sold 1.3 million units (and is selling 100,000 per day) and we’ve also seem a lot of hoopla over the launch of the Kinect, including a massive dance party in Germany.

Just now, however, we saw the video below, and all we have to say is NASA needs to get a hold of like a 1,000 Kinects and Roomba’s right now and start sending these bad boys out into space as soon as possible. We know the Mars Rovers are great, but without a Kinect up on top, don’t they seem just a tad bit dated to you?

To be a little serious for a minute, the tech involved here is obviously pretty cool, and potentially even lifesaving. According to Singularity Hub:

Philipp Robbel has hacked together the Kinect 3D sensor with an iRobot Create platform and assembled a battery powered bot that can see its environment and obey your gestured commands. Tentatively named KinectBot, Robbel's creation can generate some beautifully detailed 3D maps of its surroundings and wirelessly send them to a host computer. KinectBot can also detect nearby humans and track their movements to understand where they want it to go, as you can see in the video below. I had a chance to talk with Robbel and learn more about how this "weekend hacking project" might evolve into some really cool applications for rescuing victims after a disaster.

Robbel is a PhD student at MIT, and his research is aimed at creating a team of robots that could work together and find missing or trapped people. He has four of iRobot's Create machines, which he calls "iPucks", and four quadrotors. KinectBot is a sort of proof of concept. If he can get the 3D mapping to succeed then we might see it in the rest of his work. Don't expect Kinect sensors strapped to quadrotors anytime soon (they're too heavy and need too much power) but the iPucks might be able to visualize a general map of an area that the flying drones could use to navigate and explore. This sort of miniature swarm could be a powerful tool in disaster relief.

Great stuff. Ok, now not so serious again…

Excuse us for a minute… we need to wave our Roomba away to clean the living room (pesky critters)…

Singularity Hub, Games Spot



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Build Apps for HootSuite with App Exchange [TNW Canada]

Posted: 18 Nov 2010 06:08 PM PST

Twitter might want to become a service platform, but it looks like HootSuite wants to become the app platform of choice for Twitter clients. HootSuite announced today a new API and App Exchange to allow other providers and developers build specialty add-on applications for HootSuite:

The HootSuite App Exchange features tools created by 3rd-party developers to extend the capabilities of HootSuite. These apps fit into HootSuite streams allowing a custom user experience within your social media dashboard.

Best of all, the HootSuite App Exchange is designed to allow developers to quickly create new apps – going from idea to submission within a day… whether its adding a new social network, integrating a chat application, or pulling more statistics into HootSuite, its all possible with this new toolkit.

via HootSuite – Social Media Dashboard for Teams using Twitter, Facebook, Linkedin.

On the launch page HootSuite lists some of the services that have apps in the works.  From the page HootSuite has the example of a chat app built into HootSuite:

Developers can start applying for access now to get working on their apps (I want the chat app!). Apps can tap into the following areas of HootSuite and the user experience:

So what’s the big deal here? So what, right?

Wrong.

One of the strengths that Seesmic Desktop has been touting is the connection and expansion into more than Twitter. Making Seesmic a social media app, not a Twitter app. HootSuite, while still focused on Twitter, is also trying to become a tool that hooks people in with the Twitter features, but reels them in with the add ons.

Real time chat integrated into my Twitter client? Maybe connected to GoogleTalk? That would be cool and it would eliminate an app I need to run. Connect to FriendFeed? Another. Really good alerts and Growl integration?

The more tools that HootSuite can replace with add-ons and still not bog down the app or clutter the interface up. The more people who will use it.

And keep using it.HootSuite App Exchange, Photo credit



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Google’s new Street View privacy policy apparently extends to their offices too [TNW Google]

Posted: 18 Nov 2010 03:57 PM PST

Earlier today, we reported that Google introduced Google Street View to 20 German cities. On the tail end of that story was a little tidbit about some changes Google made to the ‘Report a problem’ tool, specifically, the ability to blur out buildings or people if they don’t want to be included in the Street View.

Well, according to CNET, Google itself has apparently been caught up in the policy because their German office in Munich has been blurred out under the shroud of secrecy in Street View.

Their office, which is located at Dienerstrasse 12, has been blurred out because another tenant that shares space in the building has opted to keep the building private from the eyes of Street View viewers. No word yet as to why. CNET seems to think that there is mischief at work here, but maybe there is something far more sinister taking place at Dienerstrasse 12.

This is what it looks like if you head to the offices on Google Maps:

Image Credit, CNET



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Bing: We still love and use Silverlight! [TNW Microsoft]

Posted: 18 Nov 2010 03:48 PM PST

We have written several times on the Silverlight/HTML5 controversy that has been burning over at Microsoft ever since the last Professional Developers Conference.

Just today we weighed in with some news from Bing that the search engine’s maps product was rolling out new AJAX capabilities that were aimed at mobile (Silverlight’s supposed niche holdout) without even mentioning Silverlight at all.

Well, Microsoft just dropped another blog post outlining more Bing changes that better describes their positions on Silverlight in Bing. We’ll get to what they announced after you read this:

Previously, Map Apps were only accessible from the Bing Maps Explore site (Bing.com/Maps/Explore), which is our pure Silverlight experience. Now , everyone using Bing Maps can access Map Apps and StreetSide (through a Map App).

These features are still built on Silverlight and users will need Silverlight installed to use them. We've brought these rich Silverlight features to Bing.com/Maps so anyone can explore Map Apps and install Silverlight if they haven't already. To access Map Apps, click either the "explore map apps" link or the Map Apps button in the lower-left of the screen. Use the search box or change the sort to find the map app you're looking for. [All emphasis MSFT]

Take that Silverlight-haters, Microsoft is committed to the platform. Or at least they claim to be, we’ll have to wait and see if Microsoft will in fact keep those features Silverlight exclusive. As we have seen, that is not always the case.

Oh, and if you wanted to know, Bing has improved their navigation with the ‘left rail.’ Weigh in everyone, do you think that Bing will drop Silverlight in the next six months, or stay the course and eat their own dogfood?Microsoft, Image Credit



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Apple Versus Microsoft: The Christmas Showdown Infographic [TNW Apple]

Posted: 18 Nov 2010 03:26 PM PST

We already know that this year’s holiday season is about to be a huge one. With Apple and Microsoft leading the pack, the Kinect and the iPad are hot on everyone’s lists. Whether you pay attention to our recommendations or not, it will be an exciting Black Friday and Cyber Monday this year.

Want to know the history, plus a look at how it’s all going down? Our friends over at Promotional Codes sent us a nifty infographic that we think you’ll dig:

Apple vs Microsoft 2010 Christmas Sales Showdown



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New traffic light concept design – genius or unsafe? [TNW Shareables]

Posted: 18 Nov 2010 02:49 PM PST

We just stumbled upon the concept designs below of a new kind of traffic light by Thanva Tivawong called “The Sand Glass”. On the post about it by Yanko Design, a number of commenters pointed out a number of ways why this design could be unsafe, but we’d certainly like to hear your thoughts in the comments – what do you think? Genius or unsafe concept that will never be a reality?

Geekologie, Yanko Design



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The DOs & DON’Ts of Facebook Commerce [TNW Social Media]

Posted: 18 Nov 2010 02:07 PM PST

F-commerce, is "the ability to execute transactions in Facebook without leaving the network or leveraging the open graph by integrating Facebook into traditional site-based e-commerce platforms," according to Brian Solis from Fast Company. As social media plays an increasingly more important part in purchasing decisions, brands are allocating larger parts of their marketing budgets to engage with their consumers on platforms like Facebook and Twitter. In 2011, 90% of companies surveyed will increase funding for social commerce initiatives by 8%. Facebook, especially this past year, played an integral part of marketing for many brands, with the "Like" button’s implementation across many sites, working as a feedback mechanism. 25% of customers between 18-34 years old stated they use Facebook to interact with merchants, as asked by ATG. So now that the waters have been tested, here are 6 tips to follow when using Facebook as a selling point:

  • Don't: Neglect your looks. In the words of Mike The Situation: "G.T.L. baby!", "When you look good, you feel good. And when you feel good, you creep good". Well in your case, sell. Pampers Web Store is a prime example, with a beautiful design that lacks nothing compared to a traditional e-shop.
  • Do: Make a pop-up store. Facebook can be a great platform for pop-up stores and flash sales. Disney used the Toy story Facebook page to sell cinema tickets for Toy Story 3 and Procter & Gamble took full advantage of the Old Spice buzz by setting up an impromptu store, selling Old Spice branded t-shirts and accessories. Procter & Gamble added a "shop now" tab on Pantene's Facebook page so that fans could buy the latest Pantene products before they were introduced in stores.
  • Don't: Rely on just an F-store. A Facebook store front solution is just a tiny part of the customer experience. Social commerce is much more than this; it's customer service through Twitter, Facebook or niche communities; it's in-store interaction through tablets; it's reviews; it's mobile apps; it's scanning barcodes or QR-codes to provide more info, coupons, and discount and deals in the spirit of Groupon. It's everything that can enrich the end-to end customer experience with social features. For instance, Macy's Magic Fitting Room, featuring a large-scale mirror with multi-touch technology, enabled customers to browse, shop and “try-on” the latest must-have items virtually and share their favorite looks with their friends on Facebook.
  • Do: Provide a holistic experience. At Avon's teen cosmetics brand Mark Facebook page you can go through the whole shopping experience from add to cart to check-out, register, or sign-in without leaving the Facebook page, whereas on Nine West's page if you move to check-out, it automatically opens a new tab to finish your purchase through the e-shop creating a somewhat fragmented shopping experience. What both Mark and Nine West lack though is a "Connect to Facebook button" on their e-shops. F-commerce doesn't happen on Facebook alone, it can happen on-site too and a great example of this is the Levi's e-shop, where by connecting on Facebook you can see your friends likes on Levi's. Another great example of adding the social element to commerce is the one of Delta, that although it doesn't provide a connect to Facebook button on delta.com, it enables travelers to incorporate personal connections into their travel planning by booking their trip on their Facbook page. Having two e-shops, one traditional and one on a social media site won't revolutionize the way you sell; what adds value is making the most of what social media makes visible to you: a web of relationships and social influence. It's not necessary to offer the same services on every point, but it is essential to engage with your customers with the same spirit to provide them with a holistic shopping experience.
  • Don't: Neglect customer service. Just because the shop is on Facebook does not mean people lower their expectation when it comes to the service they get. They still want to see the details of the product, great quality images, your contact info and get answers ASAP when they post questions on your wall. Nothing more social than a helping hand!

What highs and lows have you witnessed on Facebook commerce?Image Credit



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