Updates12: The QuestionPro Blog: Final Thoughts from the Market Research Event 2010

Friday, November 12, 2010

The QuestionPro Blog: Final Thoughts from the Market Research Event 2010

Final Thoughts from the Market Research Event 2010

Posted: 12 Nov 2010 04:40 PM PST

As we sat at the San Diego airport waiting to return home to Seattle , the SurveyAnalytics team had a moment to reflect on our experience at TMRE.

The 3 day conference agenda included attending presentations by 3M, White Castle, Insight Farm, etc., and meeting representatives from companies all over the world at our booth as well as over a lovely lunch at the hotel promenade.

Josh Nicol, Director of Enterprise Platform Solutions. “I had an excellent time meeting with potential customers, partnerships, and fellow market researchers. The highlight of my experience was listening to Jonah Elhrer about the new science of decision making.”

Gretchen Lohman, Global Sales Director, ” I truly enjoyed listening in on presentations and meeting with others interested in research. This research convention was a great opportunity to network within the industry.”

Esther LaVielle, Chief Education Director “It was great to participate as both an exhibitor and attendee. I especially enjoyed listening to growing trends in social media research and mobile technology research opportunities. “

Thank you to everyone who came by and said hi to us at our booth. For those who entered into our iPad drawing we will announce the winner next Thursday at 9:00 AM PST and the winner will be notified in an email.

Conferences are not the only place you can attend a great presentation. Join SurveyAnalytics as we invite Michaela Mora from Relevant Insights to speak the topic of “Brand Tracking -Taking the Pulse on Your Brand”

Tues 11/16/10

9:00 AM PST
Click here for more details and to sign up today!

Cheers!

The SurveyAnalytics Team

How to Use Twitter Lists as a 24/7 Focus Group

Posted: 10 Nov 2010 02:00 PM PST

Have you heard about the “Lists” feature on Twitter?

Twitter Lists has been around for over a year now but if you’re not a power user, you might have missed it. Shoot – I’m a power user and I was basically ignoring it because I didn’t want to complicate my social media life any further. Boy was I WRONG.

Twitter Lists doesn’t complicate your life – it simplifies it tremendously. Here’s how.

Twitter lists allows you to create groups or segments on Twitter. Tweet Deck has been able to do this for years, but Twitter gives you the option to create public lists that other people can use. Or you can create a private list, just for yourself.
Twitter lists gives you the opportunity to sneak a peak at what your customers, target audience, industry or competition is talking about in their own words. What I enjoy most is seeing what they are reading and commenting on.
Have conversations and build relationships with your group. You only have the focus group for a few hours, but your Twitter List is for as long as you like. This means that you can ask them questions, follow up on their tweets.

Here’s a peek at one of my Twitter Lists – it’s one with CEOs.