The QuestionPro Blog: Market Research Firms Should Not Fear “Online Brand Audit Reports”

Market Research Firms Should Not Fear “Online Brand Audit Reports”

Posted: 05 Nov 2010 05:54 AM PDT

I have three (3) points I'd like to make and open for discussion. I believe there is a place for both Online Brand Audit Reports ( OBARS – like Pulse48) and Qualitative Research. In fact we have several market research firms that have come on-board but for reasons you may not of thought.

There is a place for qualitative research.

POINT #1
There will always be a place for qualitative research but what about "checks and balances"?. Is the qualitative research from your focus group resonating with the world at large? The internet is key to answering that question with OBARS.

Recently, we presented a convincing presentation to a market research firm that using OBARS can see if a focus group is "in tune" with their qualitative research.

Point #2
A second application of OBARS for market research firms is to use them for question/topic criteria. One of the benefits of OBARS are they can dig down to a sentiment or source to get an understanding. So, we are recommending to do an OBAR pull to help get "additional" insights for your qualitative research (remember "thinking outside the box???). Don’t assume you or your clients know all the questions. OBARS may help you think of new ones?

Point #3

OBARS will open new markets for Market Research Firms. Qualitative Research is sometimes financially out of reach for small business clients. OBARS can be a tool to give great and effective research for less cost. It might even be a tool to upsell.

So, in conclusion, look at technology from a wider angle and it may benefit you not harm.

About the Author: Robert Greene, from his 10 years sales and marketing experience, has authored many white papers and articles in the areas of green marketing, sales, customer service, and business development. After working in the green energy and not for profit sector, he is currently the Director of Sales and Marketing for Inception Market Intelligence. You can reach him at robert@inceptionintel.com

Come Meet SurveyAnalytics At The Market Research Event

Posted: 04 Nov 2010 05:42 PM PDT

Mon-Wed

Nov 8th-10th, 2010

Location: San Diego Hilton Bayfront Inn

Booth #: 118

Stop by and sign up for a free 15-day evaluation license and you will be entered into a drawing to win a free iPad!

In addition to our drawing we will be showcasing many of SurveyAnalytics products & services and participating in various social events and presentations. During this time we’ll post blog updates highlighting our daily experience at TMRE.

We look forward to meeting everyone who is also planning to be down in sunny San Diego, CA. It’s time to go pack those sunglasses.

Cheers!

The SurveyAnalytics Team

Team Members:

Joshua Nicol is passionate in helping companies develop and implement successful online research tools. Over the years Joshua has worked side by side with business owners establishing a track record of satisfied customers. His creative approach to online research is unique to each customer in order to cater to each business owner's expectations and vision. Joshua has over 10 year of consulting and sales experience in Technical Services.

Gretchen Lohman specializes in helping businesses effectively work with online research. She has been in the technology field for over 7 years where she has helped develop ideas for websites, online advertising and pushed companies to accomplish great things. On her spare time, you will see Gretchen on her bike or hiking somewhere in the mountains.

Esther LaVielle is the Chief Education Director at Survey Analytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at SurveyAnalytics she spent 3 years as a Qualitative Market Research Manager.

http://www.surveyanalytics.com